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Hi your card is 1080 ti FE like mine? And your card doing the same thing ,on stock fan settings and stock clocks?Mine does the same thing OP, you need an aggressive fan curve (easiest way is via MSI afterburner). The ti fe makes an enormous amount of heat and it throttles itself even on base clocks. Nvidia has set it so that when it hits 90 degrees? the clock speeds go down instead of the fans going up, which is a bit silly.
The upside is that once you have a fan curve set, you can overclock it pretty decently without adding extra noise or heat.