I don't like it. Gives me a headache. So I won't be buying into it.
By that definition, it is a gimmick?
I'm sure it is indeed here to stay, but it only exists because the cinemas want to keep people crossing the threshold in the face of declining sales.
Acidhell2 said:A gimmick is some tat thrown on as a marketing exercise to sale more.
By that definition, it is a gimmick?

I'm sure it is indeed here to stay, but it only exists because the cinemas want to keep people crossing the threshold in the face of declining sales.