I've got amazon prime so my UHD is covered there and I watch a film or two and BT sports.
But as for normal tv...no I can't stand it.
edit=I don't follow football any more as they are a bunch of drama queens
Whilst I may agree with you regarding footballers, Sky does offer a range of products that many people are happy with.
Sadly the days when you simply paid a single TV license fee and that was enough are long gone.
Ultimately everyone now has a choice. Sure some products cost more than others, but we each need to decide what interests us and if we are prepared to pay the fees asked by the relevant providers.
As for the various comments in this thread about different standards and what kind of download speeds will be required, well that is a small part that people will be finding out from this Friday.
Sky's CUTV / OD content has always worked on a download enough before you can start watching it basis. This means that even if you have a 2MB connection, you'll be able to download something. However it would be better to have a faster connection so that you can download more of the content sooner.
Of course it may not be beneficial to have a 80/20 connection. Sky has always limited the download speed of any of it's content so you can't download the whole film pretty much instantly.
As for the size, once more this will become clear from Friday. However you'll soon be glad of have the 2TB drives and wishing that Sky would supply 10TB models.