Oh... So many people don't understand the market share and why pricing is what it is. First of all, 6000 series must be better performance

rice ratio than the current generation to be even considered by the public. It means that 6770 (or 6870, depending on what they decided to label them) will be priced at $300 or below (as was 5850), being the faster of two. But the market has been fed-up with 460s, 5850s and 470s recently. This means that the card must be priced lower than 5850 because it's the only step-up they can do. Replacing the current generation only makes sense if the price buckets are full of better products. They will be because 6000 series will use less power whilst maintaining higher performance (slightly in mainstream, significantly in high-end). We can't talk numbers yet but come on, be smart and understand how the economics works. When the current generation is sold-out, they might indeed increase the prices of 6000 series if Nvidia doesn't come up with a reasonable solution (dropping their pricing isn't one unfortunately, their cost

rofit ratio is much worse than AMD's products').
There might be some price confusion during the launch, when people are overly excited or uninformed and willing to overpay for hyped products. There's little to none chance that 6000 series will fail though. Think of the pricing in a simple way, price brackets are usually set to $200, $300, $400, $500 and $600. Anything in between is possible but that's what generally is taken into account with AMD's graphics cards. There's also about 15-20% you'll have to add on top of these prices. This is strictly VAT related and also has a little to do with exchange rate (cards are priced at the exchange rate current for the day of purchase from the supplier). So $230-240, $345-360, $460-480, $575-600 and $690-780 for the UK prices. I'm not saying these are the exact figures but you can also have an idea of how the "5%" affect the end-user prices.
Regarding the launch date, it's all speculation yet. There's no official delays but leaks of delayed information that tells us whether the cards will be released in November or late October. Don't take anything for granted, any "news" may be well outdated at their release.
A quick note on changing the names, it would make sense if AMD wants to keep selling some of the cards from current generation on the market. Relabelling to 6750/6770 anyone?

It's all a little confusing now and any dispute is pointless with so little info we have atm.