Sorry for the thread revival, but I thought that some of you would be interested in what this was all actually for. If you've forgotten or don't care anymore, no worries.
My dissertation was on "Pro-Environmental Behaviour and Mass-Media Representation"
Essentially, I was trying to ascertain the overall consensus of differing groups to test current models around environmental altruism and also explore how, and where the media manage to influence us.
My abstract was as follows:
This paper examines the gap between environmental awareness and pro-environmental behaviour with specific reference being given to mass-media representation of anthropogenic climate change.
Developed as part of a mixed-model approach from information provided within Kollmuss & Agyeman (2002), focus is initially given to a qualitative, idiographic study comparing two opposed influential pieces of mass-media: An Inconvenient Truth (2006) and The Great Global Warming Swindle (2007). Hypotheses based on earlier work (Blake, 1999; Chawla, 1998; Hines et al., 1986-87; Stern et al., 1993) are tested. Responses, behaviours, and environmental attitudes towards such representation are analysed and developed into a quantitative, nomethic study in an effort to help establish an improved understanding of the ‘gap’ between environmental awareness and behaviour.
Highlighting the theoretical deficit and confusing nature of the pro-environmental field; the study attempts to identify consequences of ‘journalistic norms’ (Boykoff and Boykoff, 2007) and their limitations within individual action. In short: to what extent are ‘journalistic norms’ barriers or indeed, catalysts for pro-environmental behaviour?
I used three separate groups for my testing; you lot, the pretentious sods over at TSR, and a focus group of university students.
From the results I obtained, basically you lot contradicted a fair few grounded theories which blew any uniform answer out of the water.
The results showed that you're a sceptical lot when it comes to governance, and strangely enough as it goes against most theories -- the trends showed that as your particular income increased, you became less environmentally friendly. Yet, by and large most of you were both interested and concerned about the environment. Most theories assume that when your income increases, you'll have more opportunity to mobilise, but most of you displayed the opposite.
I found that both education and 'direct experience' were crucial in forming altruistic tendencies towards the environment.
If anyone would like a copy of the results, and/or a copy of my work, feel free to drop me an e-mail and I'll be happy to pass it on if you have an active interest. I will warn you though, it's over 15k words.
