Rift's definitely not pay to win. Subscribing doesn't open up any content at all, it just provides bonuses, daily gifts, etc. Premium currency is mostly for mounts, outfits, pets, store discounts and stuff. The gear in the store is never as good as what you can get in dungeons/raids.
You need to decide on the Guardian or Defiant faction. The quest storyline is more fantasy based for Guardian, more tech based for Defiant. The classes are the same, the races are different. It makes no difference for dungeons and raids. In PVP you often just get assigned to the opposite faction anyway.
I'd recommend Typhiria as the server. It's the newest EU server, very busy. The older ones will be more end game stuff.
You need to decide on the Guardian or Defiant faction. The quest storyline is more fantasy based for Guardian, more tech based for Defiant. The classes are the same, the races are different. It makes no difference for dungeons and raids. In PVP you often just get assigned to the opposite faction anyway.
I'd recommend Typhiria as the server. It's the newest EU server, very busy. The older ones will be more end game stuff.