I have not problem with ads my problem is with ads that are design to be sh.it, to be obtrusive . You can still put ads just dont put videos with sounds that cover whole screen event when app is hidden. If you do that is a developer choice and we let them by not doing anything and justified their actions. If I dont use app and developer ads more adverts coz he cant make sell coz no one use it then the business model is broken. I dont care a bout him, if he cant make it profitable without bad ads he can change business for all I care.Going with his example, you can buy Word Feud for £1.99 or get a free version with ads, it's a simple choice on how you pay for the hours/days/weeks of work the developer has put in. Is there not a paid version of the app you downloaded? What is the app?