Soldato
I work for a small company, and due to this and the fact that I have experience (although not a huge amount) in SEO I am in charge of our SEO activities.
We recently re-branded (complete overhaul of website and copy) which in itself proved a challenge in retaining our current rankings but also gave the opportunity to start from scratch as it were.
To cut a long story short, we're one of the best at what we do: copywriting. As such our aim is high: to be on the first page if not higher for our main keywords. These include (Google.com link position in brackets): copywriters (3), copywriter (250+), copywriting (13) and copywriting agency (2).
As you can see, 'copywriter' is letting the team down. Even after focusing on this more heavily in tags, titles and copy, and introducing new pages and a blog, we seem to do nothing but slip: something that is baffling me to no end.
My confusion is also predominantly around Google's views of words. For instance, a search for copywriting will display the word copywriter in bold, which as I'm led to believe means that Google's used that word to determine the search rankings in conjunction with the actual search term. And this is why I can't understand how we're so high for certain phrases and so low for others which Google treats as similar.
Obviously I don't want to link to the site but the 2nd link for "copywriting agency" is the page in question (company initials SC).
Any help, advice and tips would be hugely appreciated as I really am at a bit of a loss! A detailed explanation (or link to an article) of how Google treats similar words would be great too. Many thanks in advance
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We recently re-branded (complete overhaul of website and copy) which in itself proved a challenge in retaining our current rankings but also gave the opportunity to start from scratch as it were.
To cut a long story short, we're one of the best at what we do: copywriting. As such our aim is high: to be on the first page if not higher for our main keywords. These include (Google.com link position in brackets): copywriters (3), copywriter (250+), copywriting (13) and copywriting agency (2).
As you can see, 'copywriter' is letting the team down. Even after focusing on this more heavily in tags, titles and copy, and introducing new pages and a blog, we seem to do nothing but slip: something that is baffling me to no end.
My confusion is also predominantly around Google's views of words. For instance, a search for copywriting will display the word copywriter in bold, which as I'm led to believe means that Google's used that word to determine the search rankings in conjunction with the actual search term. And this is why I can't understand how we're so high for certain phrases and so low for others which Google treats as similar.
Obviously I don't want to link to the site but the 2nd link for "copywriting agency" is the page in question (company initials SC).
Any help, advice and tips would be hugely appreciated as I really am at a bit of a loss! A detailed explanation (or link to an article) of how Google treats similar words would be great too. Many thanks in advance
.