What about insurance though? You’ve never tried compare the market or gocompare?
Have you ever used Just Eat or Uber?
What about fast food, ever had a McDonalds?
Well you legally need car insurance. So I go out and look at what is available at what price, and look at the policy etc, that isn't based on recognition, in fact if the price was right and seemed to provide the right cover I'd would (and have gone) with companies I've never heard of, same with house insurance.
Just eat or Uber, I used just eat 3 times in my life ever, I didn't pay either time (long story) and I'd never use them again. I have and probably will use Uber again, I'll give you that one. In my experience it is good, although I'd say I tried that more from word of mouth.
McDonald's well of course, they are everywhere, you grow up and your friends go etc. I don't go to McDonald's often at all though, and from experience they are getting worse and worse and no amount of advertising will change that, in fact last night we considered it, as it's half way between our drive to Norfolk but last time we waited 25 minutes for the food, so based off that, we got food from a supermarket instead.

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