Adverts on the Internet, your thoughts? [survey]

RandomTom

RandomTom

RandomTom

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28 Sep 2004
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I'm doing a study on Internet advertising and its effectiveness as a content supplementor for business models and I'd be really grateful if anyone were to be kind enough to fill in this survey to help me along.

survey closed - OcUK gave me so many responses I don't need any more

I'm just trying to gauge some Internet usage habits to help along with my dissertation, especially as the Internet has overtaken TV recently in terms of advertising spend, and to work out, does anyone ever click on ads?

Another point for you, have any of you ever used Google AdSense to make a substantial income too? If you have, would I be able to email you about it good members of OcUK?
 
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I had a website once with adsense, in a space of about 3 months there was 1 click, any income was from views only. Don't forget to include adblock plus, i very rarely see adverts on teh internet anymore, don't even see the ones at the top of the forum. Will do the survey for you too.
 
I can honestly say that i can't remember a single instance where an advertisement, be it televised, on the Internet - whatever, has influenced my buying in any way.
 
MickeyFinns said:
I run some sites with google adsense and make a very small profit after hosting/domain costs.
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If you'd be willing to answer a couple of questions (statistic wise: conversion rates/traffic etc. nothing personal) could you email me at [mail at tbrooks.co.uk] to say hi, before I ask a few questions regarding your site/sites. :)

I really appreciate this OcUK'ers - you are the testbed for this study. :)
 
Superewza said:
I can honestly say that i can't remember a single instance where an advertisement, be it televised, on the Internet - whatever, has influenced my buying in any way.
Click to expand...

I can, very annoying Doritos advert on Spotify that lasted far too long with a really annoying voice. Didnt buy Doritos for quite a while.
 
Adblock plus and admuncher. I hardly ever see ads and I don't click them.

I didn't realize news.bbc.co.uk is now running adverts until I loaded it with IE the other day.

I do click on ads from Amazon or other companies I've bought from before that are sent to my email though.
 
At one point I was making about £150 a month from adsense. I don't know if that's any good?
 
Done. I wrote some quite in-depth answers.

As for Google Ads, we run a small campaign for a client of ours and are looking to branch out to other clients soon. At the moment, the campaign accounts for just over half the clients' website views per month....but they still don't actually get a lot of revenue for the website because it's too basic, and doesn't funnel people through to the contact page effectively enough. Unfortunately for us, they're unwilling to pay any extra for some site optimisations because business is good enough already...but basically the point I'm making is that advertising is only half the story and a click never equals a conversion.
 
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I work with Google Adwords and all other forms of online advertising.

Some tidbits of info I have gleaned:

Search engine advertising works if you are good at it.

Display advertising does not work (pictures/banners etc)- no one clicks them and buys anything, most clicks happen by mistake if analytics is to be believed.

Facebook advertising is awful (we are talking 10 clicks off 50,000 impressions for a good ad).
 
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