Curzon cinemas have already been through this. They release their films on curzon home cinema at the same time as actual cinemas. Because of this, their films are boycotted by all major cinema chains.. vue, odeon, cineworld.. even picturehouse. They want to have exclusivity to show the film and be the only source to see it for 3 months before a home theatre release. That "window" is something cinema chains are brutal about holding on to because without it, they will lose money. Trolls didn't do as well as Universal expected it to with a full cinema release and 3 months digital window.. but it did better than they thought when they removed the cinema release numbers. So it goes to show that they won't make as much money as a studio doing that release strategy, cinema chains wont earn as much money because they will lose customers.. but the consumer wins. Accessibility is up. Families will save money (£20 per digital download vs £50 for a family of 4 to go to the cinema). and realistically, it is the future.