Also, all the talk of AMD needing to identify PureHair as being developed on top of TressFX for brand recognition may be over-estimating the general awareness of TressFX (outside of these sorts of communities). I also doubt GameWorks is that widely known either, a lot of people just want to game and don't concern themselves with the physics engine in use, etc.
I know plenty of computer gamers who know about things like PhysX and "Gameworks" and think its a value added feature,and that Nvidia is "better" for gaming. You got to realise Nvidia are not alone in doing this -companies like Apple mastered this kind of advertising and it paid dividents,and even companies like Samsung are now doing the same.
It also extends to things like cameras,with Nikon and Canon doing pretty much the same and looking down on brands like Pentax and Olympus who are just as old and produce decent equipment.
Remember,this is the era of "info-bytes". People will not generally do much research in depth about things,and whoever can get their message out there the most wins by default.
Enthusiasts like us are interested in trying to read up on stuff and make up our own minds on things,but we are a minority.
If AMD does not try and sell itself,and what is does,it won't be 70% to 80% of people wanting a new GPU who buy Nvidia but more.
Nvidia as a company has understood marketing very well,even down to things like the Nvidia Focus Group,a decade ago,and even when they had the disaster which was the Nvidia FX which had crap hardware and even had issues with major releases like HL2,still outsold the Radeon 9500 and 9700 series.
The thing is ATI seems to have been better at marketing still when compared to AMD. The X800 series lacked SM3.0 DX9 support and it still managed for the only time in its history to actually surpass Nvidia in sales,so they at least capitolised on the eventual ill will from the FX series. That was despite the Nvidia 6000 series being probably better cards overall.
Even during the dark days of the disaster which was the HD2000 series,and the fact that top card of the follow up HD3000 series,ie,the HD3870 GDDR4 could not even beat the third tier card on the Nvidia side,the 8800GT,ATI never had what was happening now,ie, Nvidia outselling them 4 to 1.
That was with a product stack which petered out at around £150 in desktop for a single GPU card.
There is something not going right with AMD the last few years. It makes me concerned whether the will
**** up the Polaris launch by doing something stupid.
After all the R9 290,R9 285 and Fury X launches were somewhat of a disaster for AMD,which could have been salvaged by them if they paid more attention to the details.
The R9 295X2 was probably the only launch in the last two years or so which went well and to some degree the rebrand launches were OKish. Everything for Nvidia since the GTX750TI has been fantastic bar the Titan Z which Nvidia PR made sure was not sampled for reviews.