AMD Bans ASRock From Entering European GPU Market

[HeX]

More than likely AMD had agreements already in place with the likes of Sapphire which they can't just reign on just because ASrock have decided to start making graphics boards.

Annoying to be sure, and hopefully later down the line when contracts come up for renegotiation we might get them in the EU.

 

[Chuk_Chuk]

More than likely AMD had agreements already in place with the likes of Sapphire which they can't just reign on just because ASrock have decided to start making graphics boards.

Annoying to be sure, and hopefully later down the line when contracts come up for renegotiation we might get them in the EU.

It took too long for someone to say this. This is the only conclusion that makes sense to me.

Also really some of you are comparing this to GPP.

 

[GoogalyMoogaly]

I don't think this is anything more than slightly annoying really.
We've not had ASRock GPUs so they're not taking anything away, we're just not getting something we've never had.
Given my current ASRock AM4 motherboard I'd be in no rush to buy an ASRock GPU unless the prices were especially good (or the coolers were).
I think is only being made as big a deal of as it is because AMD have recently been bleating on about freedom of choice and this is seen as them doing the opposite of that. It's a bit like if Nvidia's started mentioning being all about open standards on their marketing while pushing GSync and GameWorks.

I don't think the lack of ASRock will affect prices, there are already enough AMD board partners to provide enough competition that prices would be lower if competition was a factor.

 

[LoadsaMoney]

There are no cheap cards anymore...

True

 

[bru]

Trust the fan boys to make this another point scoring contest.

There are no cheap cards anymore... ​

​

True

Well no cheap AMD cards for sure.

My basket at Overclockers UK:

• 1 x MSI Radeon R7 240 "Low Profile" 2048MB GDDR3 PCI-Express Graphics Card= £44.99
• 1 x PowerColor Radeon RX 550 Red Dragon OC V2 2048MB GDDR5 PCI-Express Graphics Card= £89.99
• 1 x Palit GeForce GT 610 Low Profile 1024MB GDDR3 PCI-Express Graphics Card= £19.99
• 1 x Asus GeForce GT 710 SILENT 1024MB GDDR5 PCI-Express Graphics Card= £25.99

Total: £191.46 (includes shipping: £10.50)​

​

Even though the r7 240 is out of stock so listed the RX550 as the cheapest in stock AMD card.
same with the 610 being out of stock, but at least the cheapest in stock card is still cheap.

Yes I know this is irrelevant and ultimately hardly worth posting, but after reading there are no cheap cards anymore, I thought I would have a look and the result shocked me somewhat.

 

[Rup]

Totally wrong behaviour by AMD. We need a campaign against them, especially as we won against nvida gpp.

 

[r7slayer]

Hasn't nvidia dropped the GPP now? I'm guessing they was looking at some lawsuit but they dropped it. Quite ****** that this happens too, blocking sales!
Wonder what the reason for this would be? Too much competition with board partners?

 

[Marine-RX179]

It makes me wonder whether some of the other AIB partners were not happy with another competitor,so it will be interesting to hear more info about all this.

OTH,even on the Nvidia side,there are some huge AIB partners which are realistically selling stuff only in Asia. One is Colorful,who is one of the biggest graphics card vendors in the world:

https://www.techpowerup.com/212870/...d-biggest-graphics-card-vendor-in-2015-report

Doesn't stop people from trying to take this standard practice by both AMD AND Nvidia try to make take cheap jab at AMD. To compare this to GPP is laughable.

If anything, GPP is more comparible to back in the days where Nvidia deliberately stopping PC gamers' Nvidia graphic card from functioning as a PhysX card when a ATI/AMD GPU was present in the PC

 

[triss]

It's ironic to me due to the fact AMD emailed me a Freedom of choice type thing a week or so ago. I do realise there are Chinese brands we dont often see overseas unless you use amazon etc, but i'd of liked to see asrock as a new player to the market have full access.
No i dont see this as the same as GPP overall but it is still its AMD dictating to a vendor where they can sell just after this Freedom of choice publicity which is bad timing IMO.

Real partnerships with real consistency – We work closely with all our AIB partners, so that our customers are empowered with the best, high-performance, high quality gaming products and technologies available from AMD. No anti-gamer / anti-competitive strings attached.

 

[Marine-RX179]

It's ironic to me due to the fact AMD emailed me a Freedom of choice type thing a week or so ago. I do realise there are Chinese brands we dont often see overseas unless you use amazon etc, but i'd of liked to see asrock as a new player to the market have full access.
No i dont see this as the same as GPP overall but it is still its AMD dictating to a vendor where they can sell just after this Freedom of choice publicity which is bad timing IMO.

As other have already mentioned, it could well be down to the deals that AMD has already established with existing AIB parthner, probably something along the line of limiting the number of AIB partner for the Europe region down to x number if manufacturers.

The sad reality is that AMD probably cannot afford to upset the big AIB partners, as they depend on them all and need to the help they can get to have any chance of competing with Nvidia; Nvidia on the other hand seem to have an top-down approach, with the noted pass example of ordering (forced) EVGA and MSI to lock-down voltage control on the GTX680 Classified and Lightning cards AFTER the cards have already been put on shelves and SOLD to customers (all for the sake of trying to make sure the GTX770 rebranded from the GTX680 would be faster than the GTX680s). The scale of the power balance is too different between the 2 companies with the AIB partners.

 

[AthlonXP1800]

Must be lies,AMD would never do anything like this. They are all about gamer's choices and saving kittens

LOL it all no lies, it was all true AMD had showed their true colour just like Putin and AMD had done this before with Palit and Gainward years ago.

http://vrworld.com/2009/05/27/gainward-and-palit-blast-amd-for-their-gpu-product-policy/
http://vrworld.com/2009/05/27/amd-and-anti-competitive-practices/

Palit and Gainward dumped AMD and gone Nvidia exclusive after AMD threatened to restricted Radeon 4000 series priority allocations to Palit and Gainward.

 

[AthlonXP1800]

That's what i thought but apparently not ^^^^ how do i get to the companies register?

https://en.wikipedia.org/wiki/List_of_company_registers
http://www.hoovers.com/

 

[humbug]

https://en.wikipedia.org/wiki/List_of_company_registers
http://www.hoovers.com/

not what i meant but thanks, i was hoping you had a link to the Asus parent company to ASRock.

 

[AthlonXP1800]

not what i meant but thanks, i was hoping you had a link to the Asus parent company to ASRock.

I tried to find a link but cant find mentioned Asus as parent company to ASRock but actually Pegatron is the parent company to ASRock.

https://en.wikipedia.org/wiki/ASRock

Also I found Pegatron Corporation 2015 financial annual report has PEGATRON CORPORATION AND ITS SUBSIDIARIES listed ASRock as subsidiary of PEGATRON CORPORATION.

http://www.mzcan.com/taiwan/4938/irwebsite/index.php?mod=annual
http://www.mzcan.com/taiwan/4938/annual/2015/EN/2015_Annual_Report_eng_5AA48bnGAhRY.pdf

ASUS latest 2017 financial report has ASUSTEK COMPUTER INC. AND SUBSIDIARIES did not listed ASRock and Pegatron as subsidiary of ASUSTEK COMPUTER INC.

https://www.asus.com/uk/Pages/Investor/#Financials-Quarterly-Results
https://asus.todayir.com.tw/attachment/20180402175520445005556_en.pdf

 

[triss]

As other have already mentioned, it could well be down to the deals that AMD has already established with existing AIB parthner, probably something along the line of limiting the number of AIB partner for the Europe region down to x number if manufacturers.

The sad reality is that AMD probably cannot afford to upset the big AIB partners, as they depend on them all and need to the help they can get to have any chance of competing with Nvidia; Nvidia on the other hand seem to have an top-down approach, with the noted pass example of ordering (forced) EVGA and MSI to lock-down voltage control on the GTX680 Classified and Lightning cards AFTER the cards have already been put on shelves and SOLD to customers (all for the sake of trying to make sure the GTX770 rebranded from the GTX680 would be faster than the GTX680s). The scale of the power balance is too different between the 2 companies with the AIB partners.

Yes i understand AMD's hand's may well of been tied but just bad timing overall with the whole freedom of choice campaign atm.

 

[CAT-THE-FIFTH]

Doesn't stop people from trying to take this standard practice by both AMD AND Nvidia try to make take cheap jab at AMD. To compare this to GPP is laughable.

If anything, GPP is more comparible to back in the days where Nvidia deliberately stopping PC gamers' Nvidia graphic card from functioning as a PhysX card when a ATI/AMD GPU was present in the PC

Here is an update:

https://www.reddit.com/r/Amd/comments/8h8cp9/update_from_dutch_hardware_site_regarding_the/

Een betrouwbare bron geeft de volgende verklaring voor bovenstaande situatie: De marktpositie van AMD is in Azië relatief zwak, diverse AMD-only videokaartmerken zijn daar nauwelijks actief waardoor AMD een extra leverancier in de desbetreffende regio goed kan gebruiken. In Europa en de VS is dat minder van toepassing, ook zou de relatie met de bestaande AMD-parters in deze gebieden meespelen.

Google translation: A reliable source gives the following explanation for the above situation: The market position of AMD is relatively weak in Asia, several AMD-only video card brands are hardly active there, so that AMD can use an additional supplier in the relevant region. In Europe and the US this is less applicable, and the relationship with the existing AMD partners in these areas would also play a role.

So it seems its a combination of wanting a better market position in Asia and also about the relationship with existing partners in Europe and the US.

 

[WantoN]

The complexities of the agreements with all the AIBs across all sales regions must be... immense.

It’s rather easy to defame them for this, but Christ, there’s a bit more depth to it than “see, they’re restricting the market!”.

We’re all budding Sales Directors and distribution experts on here it seems

 

[Hotwired]

Hasn't nvidia dropped the GPP now? I'm guessing they was looking at some lawsuit but they dropped it. Quite ****** that this happens too, blocking sales!
Wonder what the reason for this would be? Too much competition with board partners?

Heh, they have as well

I thought they were gonna ignore everyone and carry on forcing the manufacturers to make every single gaming brand nvidia only on pain of making much less or negative money.

Haven't heard anything as obnoxious for a long time.

Allocating distribution areas for AIBs isn't even the same game but you gotta get the clicks in somehow with your stories.

 

[humbug]

I tried to find a link but cant find mentioned Asus as parent company to ASRock but actually Pegatron is the parent company to ASRock.

https://en.wikipedia.org/wiki/ASRock

Also I found Pegatron Corporation 2015 financial annual report has PEGATRON CORPORATION AND ITS SUBSIDIARIES listed ASRock as subsidiary of PEGATRON CORPORATION.

http://www.mzcan.com/taiwan/4938/irwebsite/index.php?mod=annual
http://www.mzcan.com/taiwan/4938/annual/2015/EN/2015_Annual_Report_eng_5AA48bnGAhRY.pdf

ASUS latest 2017 financial report has ASUSTEK COMPUTER INC. AND SUBSIDIARIES did not listed ASRock and Pegatron as subsidiary of ASUSTEK COMPUTER INC.

https://www.asus.com/uk/Pages/Investor/#Financials-Quarterly-Results
https://asus.todayir.com.tw/attachment/20180402175520445005556_en.pdf

Ah, thank you.

 

[melmac]

Ay? All I saying is this isn't any difference between nvidia or AMD here on how they handle partnership.

NVidia has exclusive partnership outside of EU and so does AMD.

This happens all the time they is plenty of hardware we can not buy in the EU.

Let's be clear here because it seems you didn't get my first post. I would like to buy an Asrock GPU so yes I don't approve this choice.

Also you was the first person on here to compare this to GPP
Hardly Strange!
Yes GPP was crazy! To to label this under the same sentence is very Crazy because they really isn't anything crazy about EU restrictions. Happens all the time.

"Oh my. What a strange decision to block Asrock from selling GPUs in Europe. First the GPP and now this. Crazy times in the PC market."

Come on Man, you are better than this, You really shouldn't reply to childish baiting posts.