http://tech.firstpost.com/news-anal...cost-of-sony-playstation-4-at-381-108374.html
So 12% say, of $100. That's an easy bit of maths, $12. $240,000,000 already, by the end of the gen they will be well over $1B richer.
That is assuming a lot of console sales and ignoring R&D and overhead costs. Still, if AMD can get half of that then it is good