Fury X reminds me of the HD2900XT. They strapped a massive memory subsystem to that in the hopes that it would make up for the woefully inadequate core. We all know how that turned out.
Feel sorry for AMD. Remember when the HD4870 came out, it was a genuinely awesome card, totally caught nvidia off guard. Then they went on a roll for few generations, in particular the HD5870 and 7970 which were actual flagship cards, coming out well ahead of nvidias offerings. Now they are just about managing to play catch up.
The 2900XT story had a lot more behind it than just that though. Microsoft changed the DX10 spec due to Nvidia not having a card ready for the launch of Vista so Microsoft allowed Nvidia to do hardware based AA so AMD were punished immensely for doing what was asked. It then birthed the 4800 series which had hardware to do the AA and then AMD were back on track for a while.
7970 was behind the 680 until Never Settle drivers but yes I agree with the rest.