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AMD is once again playing catch-up, announces Neural Texture Block Compression

brostradamus said:
amd is always playing catchup with nvidia in general
amd is betting on a follower's strategy, but their market share is too small, the strategy's been a failure

regarding the feature, well we need some benchmarks so as to be able to judge its readiness for realtime graphics
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It's only in recent years AMD has been playing catchup, AMD/ATI use to be ahead in features introduced compared to Nvidia. Also in most cases we are talking about features here that Nvidia created themselves and not the industry standards used like Direct X features, which AMD/ATI use to have before Nvidia in their GPUS in most cases.
 
Alt0153 said:
amd just price fix with their relative nvidia they dont care about competing or market share in the gpu space
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Sadly again that is how they have been recently, before they didn't behave this way and why it is damaging their GPU sales, not because they are poor GPUs but pricing is damaging them and the way they follow Nvidia with pricing and only knocking off say £50 off a similar Nvidia card when released then later they drop the prices quickly and upsetting their customers that purchased at the higher prices on release.

If AMD priced the cards right from the start they would be doing so much better in the GPU market and I believe they could have had a 50/50 share at least but because they price their cards so high from the start and most customers know AMD will either drop the price quickly and wait or just buy Nvidia and a lost sale for AMD that generation and that has been the trend sadly for them and why they are losing more and more market share and also they have Intel now that will slowly eat at the rest of their market share if they are not careful in the future.
 
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Purgatory said:
Sadly again that is how they have been recently, before they didn't behave this way and why it is damaging their GPU sales, not because they are poor GPUs but pricing is damaging them and the way they follow Nvidia with pricing and only knocking off say £50 off a similar Nvidia card when released then later they drop the prices quickly and upsetting their customers that purchased at the higher prices on release.

If AMD priced the cards right from the start they would be doing so much better in the GPU market and I believe they could have had a 50/50 share at least but because they price their cards so high from the start and most customers know AMD will either drop the price quickly and wait or just buy Nvidia and a lost sale for AMD that generation and that has been the trend sadly for them and why they are losing more and more market share and also they have Intel now that will slowly eat at the rest of their market share if they are not careful in the future.
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markets are different depending where people live.
in some amd gpus has more than 50%
Intel has a long way to go, not just the cards, but software and consistency. (none exist as far)

AMD, did mantle alongside with dice> that become vulkan then current dx12.
Nvidia has done nothing to create a new api gaming platform like AMD has, they cant even catch amd.
 
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