Sadly again that is how they have been recently, before they didn't behave this way and why it is damaging their GPU sales, not because they are poor GPUs but pricing is damaging them and the way they follow Nvidia with pricing and only knocking off say £50 off a similar Nvidia card when released then later they drop the prices quickly and upsetting their customers that purchased at the higher prices on release.
If AMD priced the cards right from the start they would be doing so much better in the GPU market and I believe they could have had a 50/50 share at least but because they price their cards so high from the start and most customers know AMD will either drop the price quickly and wait or just buy Nvidia and a lost sale for AMD that generation and that has been the trend sadly for them and why they are losing more and more market share and also they have Intel now that will slowly eat at the rest of their market share if they are not careful in the future.
markets are different depending where people live.
in some amd gpus has more than 50%
Intel has a long way to go, not just the cards, but software and consistency. (none exist as far)
AMD, did
mantle alongside with dice> that become
vulkan then current
dx12.
Nvidia has done nothing to create a new api gaming platform like AMD has, they cant even catch amd.