We're all making the same mistake here. Overclockers are a complete irrelevance (us not the company!) We're not a financially important part of their budget - we don't buy enough
We don't even scratch the surface! The K7's and K8's slaughtered the
P4 in terms of overclocking, and we all loved them, but we only accounts for a miniscul minowy slice of the market. Intel have still held onto the bulk of the market share. Why? Because it's never been about performance at the enthusiast end. It's about marketing and good business partners.
Does no one remember a time not so long ago when you couldn't get an AMD cpu on the high street, not to mention in a pre-built machine for mainstream users? You could only get em on specialist sites like this one. Now they're everywhere.
AMD have done very well to steal a chunk off Intel. It's cost them an awful lot of money, but with a good slice of the market and a new cpu line on the way, they should do very well over the next 2 years as long as they operate savey business practices.
As for overclocking? Well we're the only ones who care. And we won't even put the tinyest dint in the market.