AMD: We have very strong roadmap for GCN architecture

[chroniclard]

They still wont sell any, the problem is that no-one really likes AMD. What really sets alarm bells off for me is that AMD could have the best and/or fastest card by a country mile and people still still not buy it. They have to change peoples minds about them, no 'very strong roadmap' is going to change that.

I like AMD, had AMD cards for the past 4 or 5 years, Nvidia before that and only just recently switched back to NVidia.

If AMD are strong next year I have no qualms purchasing an AMD card. Not fussed with brand, I will buy whichever card I feel is strongest at the time in my price point.

 

[rtho782]

The issue is that AMD CPUs just outright suck, the only reason to buy one is not for the CPU but the GPU (lol) and even then only at the ultra low end if you have no intention of ever buying a dGPU.

AMD GPUs are close to competitive, although in some ways not as polished - Crossfire profiles tend to lag behind SLI profiles, 3D just sucks, no windowed crossfire, Freesync is loads cheaper but often crappy refresh ranges - but they do lose out at the high end.

The high end "halo" market is the important one as while the volume is small, it's the enthusiasts who you need to win over, as for everyone buying an SLI 980ti machine, there are 5-6 of his mates that come to him for PC advice and buy a 960 as he has nVidia.

 

[LambChop]

I like AMD, had AMD cards for the past 4 or 5 years, Nvidia before that and only just recently switched back to NVidia.

If AMD are strong next year I have no qualms purchasing an AMD card. Not fussed with brand, I will buy whichever card I feel is strongest at the time in my price point.

I'm not being literal. I know some people like and buy AMD, but not enough for NVidia to care. 82% to 18% is what AMD should be worrying about. It doesnt matter if they have a strong lineup. They have to change peoples perceptions. Fast cards are not going to do it, they already have fast cards.

 

[pmc25]

Fiji isn't bad for power consumption and a significant improvement on Hawaii, @ 4K its a solid 30% faster while using the same power, actually a bit less according to TPU, so real a improvement there and a 175 Watt Fury-Nano would have about the same efficiency as Maxwell.

GCN is a good architecture and solid for the modern age, if they can evolve it (Which they already are) i don't see a problem.

This. Also, GCN does far more than Maxwell does in terms of graphics / gaming features and isn't stripped bare of almost anything that doesn't specifically relate to it.

The last time NVIDIA didn't do a 'stripped' architecture for consumer GPUs was Fermi.

Pascal will be much more GCN-like, and Volta closer still.

Furthermore, if you look at the landscape in a year's time, just like happened with the NV 7xx and original Titans, you'll likely see current GCN 1.1 and GCN 1.2 cards being much, much faster than Maxwell.

 

[GoogalyMoogaly]

I think the trouble AMD have is perception of the brand.
It's either that people that don't know that much about PCs will probably know the Nvidia brand and so will pick one of their GPUs as they seem 'premium', which must be better. Also I think there's a snowball effect where with more people having Nvidia their friends may be more likely to get Nvidia too.
Then there are the people that have experienced AMD cards in the past, didn't have a good experience and now just stick to Nvidia. Some people can' be bothered having to tweak Tessellation setting (or something like that) in every game or using a 3rd party app to do this or that and so they perceive Nvidia as a plug-n-play solution.
There are also some that might get confused between AMD CPUs and AMD GPUs and because current AMD CPUs don't have a good rep people may confuse this with the GPUs.

Unless AMD can get people to give their cards and software a chance I don't know how they overcome this.

Perhaps they could make more out of the fact there's AMD tech in the consoles to associate it with gaming. But even then consoles don't have a great rep with PC gamers really do they so that may be seen as a negative by some.

 

[bru]

Nvidia and AMD have never released lots of information before a new product is launched. It does differ by product, in general a new architecture/new process node product will have zero official information from AMD or Nvidia till a little very basic info and a basic idea within 2 weeks of full launch.

I don't agree with DM often, but he is right on the money there, neither side give out much info, if any at all, unless a launch is a week/fortnight away.

It's almost as if some people have an agenda and bash AMD/NVidia regardless of the truth of the complaint.

Fixed that for you, as I sure that is what you meant to say.

 

[humbug]

lol Bru ^^^

 

[Ian Evey]

The only perception I have on AMD is thier new releases always have something wrong with them.

I was going to get a 7970 but for £400 it was a bit meh.

I was going to get a fury but again for £500 it was a bit meh, And did not perform at 1080 as well as the 980ti, And I was hoping for a faster card than the Ti.

 

[rolypolyman]

The only perception I have on AMD is thier new releases always have something wrong with them.

I was going to get a 7970 but for £400 it was a bit meh.

I was going to get a fury but again for £500 it was a bit meh, And did not perform at 1080 as well as the 980ti, And I was hoping for a faster card than the Ti.

This to be honest, I too really wanted a fury X that was quicker than the Ti and, most importantly, availability but sadly Amd messed up, overclockers dream etc, so as much as I hated Nvidia (I really did) I bought a Ti. I blame Amd for that and may never forgive them for forcing me back to the dark side.

 

[Ian Evey]

This to be honest, I too really wanted a fury X that was quicker than the Ti and, most importantly, availability but sadly Amd messed up, overclockers dream etc, so as much as I hated Nvidia (I really did) I bought a Ti. I blame Amd for that and may never forgive them for forcing me back to the dark side.

And next you will be blaming Amd for you buying a G-sync monitor

 

[LambChop]

I think the trouble AMD have is perception of the brand.
It's either that people that don't know that much about PCs will probably know the Nvidia brand and so will pick one of their GPUs as they seem 'premium', which must be better. Also I think there's a snowball effect where with more people having Nvidia their friends may be more likely to get Nvidia too.
Then there are the people that have experienced AMD cards in the past, didn't have a good experience and now just stick to Nvidia. Some people can' be bothered having to tweak Tessellation setting (or something like that) in every game or using a 3rd party app to do this or that and so they perceive Nvidia as a plug-n-play solution.
There are also some that might get confused between AMD CPUs and AMD GPUs and because current AMD CPUs don't have a good rep people may confuse this with the GPUs.

Unless AMD can get people to give their cards and software a chance I don't know how they overcome this.

Perhaps they could make more out of the fact there's AMD tech in the consoles to associate it with gaming. But even then consoles don't have a great rep with PC gamers really do they so that may be seen as a negative by some.

All excellent points and thats basically it in a nutshell.

 

[FoxEye]

Ah, right, because we all know which models of Nvidia gpus are coming out in 2016 on 16nm, we know sizes, product names, codes, performance right... how dare AMD provide the exact same information Nvidia have but aren't Nvidia therefore must be destroyed while Nvidia is praised for providing the exact same level of information.

The point is, when they /do/ release info to the press, it's often worded extremely badly or just plain wrong.

"Overclocker's dream" and other comments re Fiji. Lisa Su said some stuff prior to launch that left us all scratching our heads, about what she was actually telling us.

Now "We will release two new gpus in 2016" from the head of Radeon Group. Obviously not correct, so what does he really mean here?

Seriously, the way they communicate is amateur hour.

 

[rtho782]

The point is, when they /do/ release info to the press, it's often worded extremely badly or just plain wrong.

"Overclocker's dream" and other comments re Fiji. Lisa Su said some stuff prior to launch that left us all scratching our heads, about what she was actually telling us.

Now "We will release two new gpus in 2016" from the head of Radeon Group. Obviously not correct, so what does he really mean here?

Seriously, the way they communicate is amateur hour.

I won't forgive AMD any time soon for that "overclockers dream" comment, but while I agree with everything you have said, Intel are no better.

How is everyone doing with hitting 5ghz on air with their 4790k?

 

[LambChop]

The point is, when they /do/ release info to the press, it's often worded extremely badly or just plain wrong.

"Overclocker's dream" and other comments re Fiji. Lisa Su said some stuff prior to launch that left us all scratching our heads, about what she was actually telling us.

Now "We will release two new gpus in 2016" from the head of Radeon Group. Obviously not correct, so what does he really mean here?

Seriously, the way they communicate is amateur hour.

This.

Also, you have the crimson gui being live streamed and an event made out of it. This is why they are such small time, cringe and no-one cares. Only AMD would do this over such a minute trivial thing. They truly have to get their house in order.

 

[TheRealDeal]

This.

Also, you have the crimson gui being live streamed and an event made out of it. This is why they are such small time, cringe and no-one cares. Only AMD would do this over such a minute trivial thing. They truly have to get their house in order.

Crimson is definitely worth having a small event for. I for one am interested to here about the new features and what it brings to my Gpu. It's not like they have booked out a huge venue or anything like that. They are having a competition to win Gpu's as well. It's the perfect time of year to be bringing in new stuff and promoting it with something along the lines of what they are doing.

 

[Nexus18]

+1

Not only that but so many people keep going on about amd drivers sucking and is a reason why a lot of people stick with nvidia (despite their drivers not being as perfect as made out to be....), the whole point of this event is to try and get rid of that tarnished image their drivers have. There is also a lot more to it than just the GUI....

 

[Lokken86]

I think the trouble AMD have is perception of the brand.
It's either that people that don't know that much about PCs will probably know the Nvidia brand and so will pick one of their GPUs as they seem 'premium', which must be better. Also I think there's a snowball effect where with more people having Nvidia their friends may be more likely to get Nvidia too.
Then there are the people that have experienced AMD cards in the past, didn't have a good experience and now just stick to Nvidia. Some people can' be bothered having to tweak Tessellation setting (or something like that) in every game or using a 3rd party app to do this or that and so they perceive Nvidia as a plug-n-play solution.
There are also some that might get confused between AMD CPUs and AMD GPUs and because current AMD CPUs don't have a good rep people may confuse this with the GPUs.

Unless AMD can get people to give their cards and software a chance I don't know how they overcome this.

Perhaps they could make more out of the fact there's AMD tech in the consoles to associate it with gaming. But even then consoles don't have a great rep with PC gamers really do they so that may be seen as a negative by some.

Iv always found that newbies who are buying a first pc say things like, I'm going to get a "g-force" they are the best, sort of thing. Even if they don't know nvidia they know g-force is the one to buy hehe.

 

[Insanties_birth]

I won't forgive AMD any time soon for that "overclockers dream" comment, but while I agree with everything you have said, Intel are no better.

How is everyone doing with hitting 5ghz on air with their 4790k?

So you refuse to forgive AMD for the overclockers dream comment (from a single guy) but you'll buy the competition who advertised the 970 as as a 4gb card without making it clear about the deficincies?

This is the problem I have with a lot of people on this forum, it seems like they get a chip on there shoulder or an excuse and they go running with it but even a slight bit of knowledge of the competition would make that statement hypocritical to buy either with that excuse. They both try and market stuff and might say something out of line now and again but at least we might get overclocking on the fury eventually whereas the 970 isn't going to reverse being gimped.

 

[TNA]

So you refuse to forgive AMD for the overclockers dream comment (from a single guy) but you'll buy the competition who advertised the 970 as as a 4gb card without making it clear about the deficincies?

This is the problem I have with a lot of people on this forum, it seems like they get a chip on there shoulder or an excuse and they go running with it but even a slight bit of knowledge of the competition would make that statement hypocritical to buy either with that excuse. They both try and market stuff and might say something out of line now and again but at least we might get overclocking on the fury eventually whereas the 970 isn't going to reverse being gimped.

Well said! Could not agree with you more.

 

[MDPlatts]

+1