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Another Round of Price Increases ?
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Why do some of you not realize many of us care about this? If you dont care about it, then YOU go play some games and dont worry about this thread. The £ is forecast to drop even further over the next few months, so it's worrying for those of us who have the unfortunate situation of having to be concerned with how we spend our money.Oh dearanother thread on pricing
Go play some games ...
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Soldato
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Supply and demand. If people stop buying GPU's the price will come down one way or another.
Because apart from I think the Palit cards, OCUK buy them all in USD so the worse our currency is against the USD, the more expensive they are for us.
Also, they are not cheaper in the US - they are selling at what the US RRP is, which is what our british prices are based on after conversion ,VAT and shipping costs:
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Soldato
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Forum members are free to say what they want to say ( within forum rules )...so if you dont like it, dont read it ?....simples
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Soldato
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Not really noticed the prices go up since I bought my 1070 last month. This gen has been overpriced from the start.
The units are sold in dollars by American companies. So to buy the cards to sell us, retailers such as OC have to pay those companies in dollars. As the pound falls, you get less dollars per pound which means it takes more pounds to pay the same amount of dollars. So the prices we pay go up.
That's not quite how this issue works though. You're basically suggesting that companies will sell their products more cheaply to poorer markets (i.e. us following Brexit vote). Your principle only applies to the market as a whole - i.e. US and UK and European and Asian markets all together. It doesn't mean that one small sub-section of that market gets to bring down prices just because it finds itself not as rich as it was. It affects the supply-demand curve of course, but it's not in control of it. Poorer people, as always, get stiffed. Your principle presumes that Nvidia, AMD, et al, will lower prices just for us. And I don't think they will. For a start, it would mean that foreign markets would start using their lowered prices for the UK as a subsidy and sourcing graphics cards from the UK at the artificially lowered prices. It's just not that viable.
Now there certainly are cases where companies charge different prices for different markets. If you buy a DVD in a shop in Bangalore, you're going to pay less than in a shop in Manhattan. But companies do this where the production and distribution costs are a sunk cost or close to. I.e. once you've invested billions in filming and producing Captain America III and prepared the blu-rays, you might as well sell those discs more cheaply in Bangalore than in Manhattan to get more profit through higher-volume sales because the bulk of the money is already invested and you're just trying to maximise revenue as much as possible. But it does not apply very well to things that have a high per-unit production and distribution cost. Yes, you may well sell more units in Bangalore if you lower the price compared to the USA, but it costs you the same high amount to manufacture and distribute in both cases. That's key. Different regional pricing applies mostly to low / sunk cost products, not high per unit cost and low volume items like graphics cards.
In short, supply-demand argument only works for the market as a whole. And the UK is one modest part of that market not the whole. As we become poorer and less able to buy foreign goods, that doesn't mean the USA and the rest of Europe and China and Japan do too. So prices don't come down enough to offset things due to falling demand.
Let's put in this way:
I have a US bank account. Were I in the US buying one of these cards, it would absolutely be cheaper than were I to be in the UK and buying from a UK retailer using that same US bank account and dealing with the conversion rate.
For example, using that link of yours, look at the Gigabyte Gaming GTX1080. See how much it is? Lets assume the absolute *worst sales tax in the country* and say 10% - so about $700 all told. Using a store here that lets me use USD, with the card *on sale* with a pretty great deal, it costs me $796. If I use a more average US sales tax and consider the card's normal price here in the UK, the gap is even bigger.
So yes, it is indeed cheaper in the US.
Associate
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^this^
exactly £400 for a mid range GPU is pretty much blood sucking no matter what sort of performance it offers.
Well yes but then you start getting into what is relative to wages etc but in terms of the set pricing, we are getting basically the USD price converted plus VAT. At the moment the US price looks cheaper than ours relative to wages because our currency is doing so badly.
I think people are really overthinking it. The MSRP of these cards are set by NVidia in USD. We pay the USD RRP divided by our conversion rate + 20% VAT + some small shipping costs.
Our currency is currently at it's lowest against the dollar for 31 years and will likely go even lower next year when brexit discussions start and article 50 is invoked. I fear we may even see prices in GBP HIGHER than the USD MSRP
Gibbo has already tried to explain this to everyone on here countless times but it falls on deaf ears.
https://forums.overclockers.co.uk/showpost.php?p=30031185&postcount=180
Soldato
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Yep, it's £100 overpriced no doubt about it. I'd say the 1080 is nearly £200 overpriced though, so it makes the 1070 look reasonable
Good general life advice, if you weren't posting on an enthusiast forum specifically for people interested in graphics cards. Showing up on a hobbyist forum to tell people not to get too invested in their hobby is just weird. I mean, it's a little extreme isn't it - if your life depends on it buy a graphics card and if not then don't? People's hobby is becoming less and less affordable. Where else are they going to discuss this with like-minded people?
I really don't get those who come into a clearly-marked thread on the graphics cards forums of a computer retailer to tell people that the price of graphics cards isn't that important. When people start posting how they're going to jump off a building because they can't afford a 1080, then maybe rush in to tell us what life priorities we should have. But maybe not before, eh?
Thing is, as an enthusiast one already would own a good GPU! If one is going to argue or moan about a price hike then dont buy one! Simples
Soldato
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At the end of the day, the decision to buy or not is with the individual.
I struggled hard to justify the purchase before finally caving in.
I struggled hard to justify the purchase before finally caving in.
I am sorry but I am an enthusiast but haven't brought one already because I live in the real world where I have other commitments. To discuss the fact that costs for the consumer are going to increase is something that as enthusiasts we are going to do regardless.
We are not arguing or moaning but it doesn't mean a debate or discussion cannot be had. If you are not interested then don't enter the conversation with your views on what others should say or do. Simples as you put it.