** ANOTHER WEEKEND MEGADEAL: Samsung S27B970D ULTRA THIN LED PROFESSIONAL PLS MONITOR!! - £300 DISC

Time is running out, Samsung have confirmed they won't repeat it. :(

I am upping my price by over £100 come 5pm, so this is your last chance, I don't need to sell them this cheap when I can sell them all day long at £100 more, so don't miss out!!
 
Can someone explain why a shiny screen has a brightness <300cdm, yet my matte HP 24" (5-6yrs old) has brightness of 400cdm?

I would have expected that the shiny monitor would need more brightness to overcome any reflections?
 
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