A careers guidance advisers opinion...
Seeking work at the moment is definitely tough, as many companies are holding off recruiting and more people are becoming unemployed. When it gets to the point that unless you've got A to A experience, your application won't be considered, the only way is to reduce the competition. In other words, don't put your hopes in the traditional route of job hunting, i.e the job centre and newspapers. You gotta queue jump or have an angle, or you are going to get constant rejection, unless you get really lucky. A certain physicist is supposed to of said "insanity is doing the same thing over and over again and expecting different results".
I always advise a targeted, speculative approach in addition to the usual channels. First, think about what work you want to do and research the skills/experience that the role requires. You then need to work out how you can meet those requirements, as opposed to thinking about what you've got to offer.
Take a CV for example. Most people think that a CV is a document about themselves. It isn't. I always say a CV is an advert to get you an interview. It's not going to get you the job. Put yourself in the mindset of the employer, and work out what they want. The purpose of your CV is then to show that employer/industry that you have what they want. Keep it relevant. You might be proud of something you've done through work or college, but if it's not relevant, don't emphasise it! It does mean that if you are looking for different types of jobs, they may be looking for slightly different skills or experiences, so you will need different CV's.
Anyway, I then would put a list together of all potential employees that are within an acceptable travelling area. Yell.com can be useful here, but also try to think outside the box. For example, I once had a client who was looking for a plumbing apprenticeship. He said he'd contacted all the plumbers in the area, and most were either one man bands or not taking on. When he started thinking about other companies who may have plumbers, he came up with some others to contact. As a result of this he struck gold, and got a plumbing apprenticeship at the local theme park.
Once you've figured out who the potential employers are, you then have to contact them. Oh, and if you haven't got many companies on your list, it may mean you're looking for a job that isn't really available in your area. You don't get much of a need for divers in the Midlands, once you've got past the leisure indusry instructors and the police, etc. Anyway, back to contacting your potential employers. Firstly, I wouldn't start by sending them a CV! You don't make much of an impact just sticking a CV in the post addressed to the 'recruitment manager'. You need to make sure it's addressed to the right person (their name and exact position). If you don't it looks like you've just sent out a general mailshot (which is probably true), and worse still, it may not make it to the person who needs to see it! Get on the phone, and do some research! (there are a whole bunch of tips and tricks to this, and I've already made this post too long!) Anyway, when you have the info, send a CV and covering letter (keep this short) addressed to the right person, then phone back 3-4 days later and ask to speak to that person. Again, there's 101 tricks to this, but the worst case scenerio is that they have either not paid any attention to it (in which case they may be on the back foot in the conversation and are more likely to engage with you) or they haven't got anything (so you assess whether they are worth contacting again as they may have something in the future or if they know anyone within the industry who may be looking).
This sounds like hard work, and it is. You need to be able to put a bit of a salesman hat on, but the good news is most people don't take this approach. Surely that means you might just bypass the currently increasing competition.
Hope this info helps someone, and good luck to all those currently looking for work!