It's hard not to at the top range.
Even though I'm not impressed although films filmed in 3d do look good, it's still dark and makes my eyes feel odd(I think it's because the film chooses the focus point, rather than my head) but it's here to stay and will come standard. Over the next few years it'll work it's way down to the cheap models. Films are 3d, sky has a 3d service. So people who say it's a dead gimmick, IMO are very wrong indeed.