Not so simple. Originally in English English it was perfectly correct, as the apostrophe indicated that part of the word was missing. Slowly the US view took over, and they do not put an apostrophe there.
Does that stand even on acronyms? I'd always use an apostrophe when cutting off a bit of a word (eg. Fightin') but I have never seen it used with acronyms. Unless you mean Ye Olde Engliʃh.
Roalith: if you want to report it then use the Webnote system, that should be the quickest way to get the message to the shop. Unless you want to phone them up and demand they change it - "no, it's ok I'll hold on while you sort them out...".
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