It's not negative move. Any move forward is better, to a degree. But it's a move into dead zone market. Very few will buy into it and those that will invest in it, will complain about lack of content or quality of conversion.
It's the "be there first" syndrome. It that kind of "we made electric car for all of you commuters" "Yes, but it has a range of donkey cart and needs 2 days to get 70 miles from Kent to London on a rainy night" type of thing. Apple does that in recent months. "We listened carefully to what you all said and...."
"We made iMovie Plus with magic timeline for all of you people who needed professional editing software"
"We made small cylindrical computer with no drives for all of you people who wanted bigger chassis with more drive space"
"We made ipad with smaller screen for all of you people who wanted phone with larger screen"
"We made expensive plastic phone for all of you people who wanted classic iphone to be cheaper"
and so on, so forth.