I don't know how you can say that with a straight face.

Prices on GPUs on the 30x0 launches went up by £50 or more
as people were checking out. The prices going up by the minute had nothing to do with the supply costs, which were sunk, and everything about creaming some extra profit off customers.
I mean - it's alright, it's supply and demand, other etailers are doing it, but let's call a spade a spade eh? This mock camaraderie and sympathy towards consumers about "the problem with scalping" is bordering on satire.
Because I know the facts.
The launch price on 3080 was basically our cost or just under, as such the add in board partners funded a quantity of stock to hit the MSRP pricing, and capped those quantities and so we launched at MSRP's thinking all would be well and the prices would remain for at least a few hours, maybe even a day.
However all was not normal, the demand for 3080 was unprecedented and the supported MSRP quantities had sold out and thus over sold within seconds, so prices were moved otherwise we would be losing money and as such the prices went up minutes after launch and thus caused people to see prices in their basket going up as ordering causing a lot of upset.
We oversold massively on MSRP product, all of which shall be honoured irrelevant of us making nothing or losing, but we had to act fast as within minutes thousands were sold and each manufacturer was typically only willing to support upto 100 cards, so the cards arriving now on MSRP product we actually lose money on due to that support/rebate not being there and the cost price increasing further.
The proof is out there you won't find a single add in board partner card at MSRP today or even close, because the MSRP was funded, then since then the add in board partners have further increased the cost as their margins were simply to slim, as such hitting the MSRP is no longer possible unless a loss leader for a board partner/reseller. Also this was not an OcUK thing, every single reseller put prices up within 24 hours of launch with the big resellers like ourselves putting prices up within minutes/hours.
So without the support to hit launch price, and the general cost of them increasing around $30-50 per unit, the cost is near as dammit $100 more expensive now than the funded stock was at launch.
That is why we have stopped launching product on GPU's and stopped hitting MSRP as the MSRP is very miss leading as it fails to exist a day or two later, apart from the manufacturers own shop which very rarely have any stock availability.