lol, what I find hilarious is ATi never promised to release a be all and end all of encoding applications. As with any other platforms, the idea is to sell licences to OTHER companies to use your hardware/software platform for others to use for their software.
IE sell powerdvd a licence to use the steam platform for faster better power/performance ratio and make ATi money.
Making a fully functioning, do anything, compatible with anything best quality encoder in the world FOR FREE, would mean any possible income from selling licences to other companies dissapears instantly. But then again ATi never promised anything of the sort, its a basic demo encoding application, the same way the Ruby demo wasn't the best of all games ever, it simply gives companies an idea of the speed available and gets them to give ATi money to make their software hugely faster.
Does anyone expect ATi to release their own games, despite the fact they promise fantastic gaming performance, no, anyone expect Nvidia too? no, anyone even expect Physx to offer anything but a demo , no, because they are there to make money not offer you free games and software and free industry level support for those that need it.
People read something as simple as "8.12 brings with it support for stream and support for Avivo to use the gpu" and far to many of you misread that as "8.12 brings steam with massive support on day of release for stream applications, we have a perfectly working Avivo platform that works flawlessly on stream and will beat all other encoding applications"
Nvidia's own encoding thing costs $20 and is utter crap tbh, because they have the same goal, something that gives a general idea of available speed to get other people to pay them to use it.
Avivo was, and isn't very good, its been around for what, 2/3 years, and its always been incredibly limited, its always been pretty decent/fast but its never once been promoted as a be all and end all of encoding apps. If someone can find a quote anywhere of ATi saying they've increased Avivo's options, usability or support, go ahead and get upset, if you read into what they said far more than you should have, get over it.
We got DX10 support with Vista's release, thats all this is, the day we got the support, now companies will go and make their applications and over time things come out to use it. It was never an interesting thing in this driver set, simple a feature they support that was going to never be any use till someone builds an app for it. Like Cuda for most people is beyond useless right now, and DX11 won't do anything till someone makes support for it.