ATI being rebranded :<

Sinny

Sinny

Sinny

Soldato
Joined
21 Feb 2007
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Sad day :<

http://www.engadget.com/2010/08/30/amd-kills-ati-brand-you-can-look-forward-to-blood-stained-radeo/

This, dear friends, is a sad, sad day. ATI, the name of hope for all PC gamers who were sick and tired of NVIDIA rebadging the same GPU over the past couple of years, is to be no more. The callous souls over at AMD have decided that our little consumer brains aren't sophisticated enough to handle two awesome brands, so they're just axing the use of the ATI moniker from here on out. Product line names will be retained, with the Radeon and FirePro branding still intact, but ATI Eyefinity will now be known as AMD Eyefinity. The first graphics cards to, erm, benefit from the new nomenclature will ship "later this year," and the whole thing is said to have been motivated by AMD's move to Fusion APUs -- hybrid CPU and GPU chips -- where it's considered beneficial to have a unified branding strategy. Great, but did anyone consider the fact that the graphics wars will now be fought between two teams wearing green jerseys?
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Read this earlier and can't say I care too much. It's not like the graphics cards will suddenly stop working now that they have AMD written on the annoying stickers rather than ATI.
 
ATI have been owned by AMD since 2006, i.e before even the 3XXX series.

What difference does it make and why is it a "sad day"? It's a name, and only 3 letters at that. It's not like anything is going to change.
 
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Fenris said:
ATI have been owned by AMD since 2006, i.e before even the 3XXX series.

What difference does it make and why is it a "sad day"? It's a name, and only 3 letters at that. It's not like anything is going to change.
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Think it's more the brand. The sapphire red etc. They better keep the hot CGI chick who I would have intercourse with if it were possible.

Ruby
 
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Tobes said:
Think it's more the brand. The sapphire red etc. They better keep the hot CGI chick who I would have intercourse with if it were possible.
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I don't imagine they will change the red scheme, it's too well known, even the demo stickers that are in the Graphics forum thread are red.

Also as far as I am aware there is no such thing as sapphire red, that would be a ruby. Hence why the Sapphire cards use blue PCB's etc.
 
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I wonder if this is how the chocolate eaters felt when they renamed Marathon to Snickers...

/crymyselftosleep

But seriously, what the hell does this matter?
 
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