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ATI overtakes nVidia

TAC4U

TAC4U

TAC4U

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Preston, UK
To quote the iconic 1960s drummer Buddy Miles, the graphics chip market is "going through them changes."

As Nvidia falters, Advanced Micro Devices' ATI graphics unit is on the rise, spurred by "radical" shifts in the market, according to Mercury Research, which tracks the market for GPUs or graphics processing units.
"AMD surpassed Nvidia this quarter in overall shipments...(and) is now the leading supplier of standalone GPU and of notebook standalone GPUs, and the second largest supplier of graphics solutions overall," the Mercury Research report says. Intel is the longstanding No. 1 supplier because it includes the graphics function in its chipsets, which accompany its processors, and more recently is building the function into the central processing unit or CPU.

There are, of course, good reasons why AMD knocked Nvidia out of the No. 2 spot. AMD is gaining in laptop share just as the total mobile graphics market surpasses the total desktop graphics market for the first time, according to Mercury. In particular, AMD's ATI Radeon HD 5000 series (used in both laptops and desktops) saw a "a huge burst" in shipments in the second quarter, Mercury said.

Source
 
Does it strike anyone with nvidias strategy to bring out high end cards recently with no mainstream parts and more than a year between refreshes as the same strategy that 3dfx did and failed? I remeber nvidia taking all the sales by having timely refreshes and catering for all the Market.
 
4870 dampened the 200 cards success a lot, it was nowhere near as popular as the 8800GT, of course price played a big factor in that and that's where ATI rocked Nvidia with the 4870.
 
I just wish that nVidia would stop with its sleazy business tactics and focus on making great cards. I was very happy with my 8800GT but the recent scandals, especially surrounding PhysX and TWIMTBP program, have put me off the company. ATI has continued to push open standards, while technologies like EyeFinity aren't restrictive, unlike nVidia's PhysX, 3D Vision and CUDA.

nVidia doesn't need to resort to cheap and dirty tactics - their products are solid.
 
Marvin said:
What? Sig? Raven? Nvidia? When?
Click to expand...

Got bored and felt now was a good time for a change, so 5870 went on MM and EVGA SC 480 ordered and arrives Monday, check this section out for a detailed comparison of a 1000 core 5870 v an overclocked 480 here on Monday. ;)
 
RavenXXX2 said:
Got bored and felt now was a good time for a change, so 5870 went on MM and EVGA SC 480 ordered and arrives Monday, check this section out for a detailed comparison of a 1000 core 5870 v an overclocked 480 here on Monday. ;)
Click to expand...

I look forward to the results.
 
RavenXXX2 said:
Got bored and felt now was a good time for a change, so 5870 went on MM and EVGA SC 480 ordered and arrives Monday, check this section out for a detailed comparison of a 1000 core 5870 v an overclocked 480 here on Monday. ;)
Click to expand...

Marvin said:
I look forward to the results.
Click to expand...


Prediction, almost the same, Game X feels smoother, Game y stutters more, I'm used to control panel Z so control panel A isn't really great, so I live AMD drivers more(Raven won't say that, thats the general this driver is better than that argument, which usually boils down to using one control panel for 5 years and not knowing where anything is in the other one).

I would have thought the better move was a 460GTX to play around with, or a 475gtx, if thats what its going to be called, in a month or two. THe 480gtx will devalue so badly that even for a test run, its an expensive play, nothing wrong with that though.


AS for Nvidia, yes their "mid and low end whenever its ready" strategy is killing them, badly, but it stems not from their intention but from their massive cores. THeir mid/low end simply aren't profitable compared to the old days because the cores are so big.

The 460gtx is slower than a 5850, but its 10% bigger, with probably 15-20% lower yields, it makes no money, all the derivitives have the same issue.

If you remember AMD got screwed by TSMC on 65nm so had to move the 2900xt UP a process, which is basically unheard of, and took them 6 months, and was because the process literally wasn't out yet. In 6 months Nvidia had the 8800, 3 versions, but it didn't bring out the mid and low end till AFTER AMD got the 2900xt and about the same time the 2600/2400xt's were out aswell.

So AMD's x1900pro/xt were priced as midrange, making a killing, selling millions, and were only fighting Nvidia's midrange, which was the 7900gt, the volume markets were never 6 months behind Nvidia.

The reason AMD have made such huge headway in the past two years is they do get the mid/low end high volume parts out, Nvidia only really just got a last gen low end out, it hasn't really had a midrange till the 8800gt was downgraded from a £200 cheap high end card, to a £120 midrange card, today they still basically sell that card, as 9600-9800 stuff, as their midrange.

The thing is, this is only the start, it takes a LONG time for market share to swing, but when it does, it does it big. Dell/Apple and many others have lost confidence in Nvidia, but it takes a year or two for these companies to refresh the whole line up, Apple's only halfway there, Dell has a lot of AMD cards where before there were none. In another year, Dell/Apple will probably be almost only AMD, its when those companies and the millions of low end cards swing that the market share has a massive massive change.

AMD for 2 years have been far more competitive, cheaper, more reliable, and the company hasn't screwed its customers(Apple/Dell, HP all had high failure rates and Nvidia refusing to take the blame for a year, before paying out hundreds of millions), and yet the market share change was a percent here and there every quarter, in the last quarter, it basically shifted about 10% in AMD's favour.

Nvidia's stocks are down just over 50% from 6 months ago, 30-35% higher than Intel/AMD/the general tech markets losses and honestly that will only increase.

A year ago they had high low and mid end sales, the last two quarters they've had no mid end, and now when they finally get one, the big companies, Dell, Apple, don't want to sell them anymore.

Apple would sell a million or more £120 mid end cards in their desktops in the next year, thats all going to be AMD now.

The even worse part is, nothing Nvidia can make with Fermi, or any derivitive, isn't profitable and thats Nvidia's biggest problem. The 460gtx costs quite a bit more to make, yet has to be sold for less. Small chip = win, in business terms, big chip's trying to compete with small ones at similar performance levels is just a failure.

Fermi needs dumping and Nvidia quite literally HAVE to make a small core next gen or they will be in monumental trouble.

If they don't win some confidence back, and gain profitability, and get people like Apple and Dell back onside before the low end market dissappears(goes on CPU die) Nvidia are dead.
 
Time will tell. If it wasn't for other technologies that nvidia have then I could well imagine that dire straits would almost be a certainty.
 
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