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ATI's naming convention sucks the sack

At least it is not as bad as the nvidia lineup. Take the GTS 250 for example, it's a re-badged 9800GTX+, which is a re-badged 8800 GTS with higher clocks and a few more SP, which is a die shrunk and gimped 8800GTX.

What difference does that make though? Performance wise it sits directly below the 260 and all we're talking about is performance. Are the features vastly different?
 
Apart from going with stars and colours, I cant see how it could be any clearer under the five series banner.

What would you suggest they did ?

Well they could easily differentiate between gaming cards and mainstream cards.

Like ATI 5870 Extreme Gamer
ATI 5850 Pro Gamer
ATI 5670 Gamer-Lite
ATI 5570 Multimedia Pro
ATI 5450 Office Pro

Imagine if Windows 7 was released as:

Windows 7 500
Windows 7 400
Windows 7 300

...instead of Ultimate, Home Premium, and Pro.
 
Surely they want to also imply similarity. The 5870 is similar to a 5850, a 5750 similar to a 5770. Also calling something a xx30 or xx10 can sometimes imply that it's crap
 
You're right, Nvidia's naming scheme is soooo much better...

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8800gt, 9800 something, 250 what? same card with many names? :D
 
Well they could easily differentiate between gaming cards and mainstream cards.

Like ATI 5870 Extreme Gamer
ATI 5850 Pro Gamer
ATI 5670 Gamer-Lite
ATI 5570 Multimedia Pro
ATI 5450 Office Pro

Imagine if Windows 7 was released as:

Windows 7 500
Windows 7 400
Windows 7 300

...instead of Ultimate, Home Premium, and Pro.

But the price clearly reflects the gaming performance, and your not going have to tell people spending £300 on a graphics card for an office PC that its over kill.

So ruling out people that have no concept of money or cant read a products description, I don't see how adding words like "office" and "pro" would make anything any simpler.
 
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ATI 5450 Office Pro

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So ruling out people that have no concept of money or cant read a products description I don't see how adding words like "office" and "pro" would make anything any simpler.

Product descriptions are crap though, they always bang on about BLISTERING PERFORMANCE on even the worst of cards. The only real way of finding out if a card is good enough for some proper gaming is to either ask on forums like these or by going to benchmark sites, and even then you need to be a bit more tech savvy to do even that.

Wernt ATI doing something like "Premium Graphics" logo's on there cards that easily show which ones are up to snuff ?
 
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It used to be SE/LE, plain, Pro, XT after the number (such as 9600, 9800) before they introduced the X\HD prefix. Although half the time the old Radeon 9500 Pro beat the 9600...

The 128-bit Radeon 9800 was labelled as SE (and the all-in-wonder versions usually unlocked to 256-bit :p ).
 
Radeon 9500 Pro was possibly the best bang for buck card ever. 9500 also unlocked to 9700 if you got lucky.

Didn't 9800 launch the same time as 9600 and then they rebranded DX8 cards as 9000, 9100 and 9200? That was when all the SE bobbins started too. A 9800SE was about the same performance as a 9600XT or 9500Pro and considerably less than a 9700 or 9700 pro.

I think basically the problem is both ATI and nVIDIA release more GPUs than can be justified in terms of performance or features. IMO a die shrink isn't worth a new name.

That was the other thing - a first number name change used to mean a new Direct X feature set.
 
When a 4890 is faster than a 5770
True.

Having said that, it's in their interest to sell their newer cards, even if the older cards perform better. The newer cards likely can be sold at higher prices, better yields, etc.

So it's in their interests to keep users in the dark if a previous-gen card outperforms a next-gen card.
 
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Product descriptions are crap though, they always bang on about BLISTERING PERFORMANCE on even the worst of cards. The only real way of finding out if a card is good enough for some proper gaming is to either ask on forums like these or by going to benchmark sites, and even then you need to be a bit more tech savvy to do even that.

Wernt ATI doing something like "Premium Graphics" logo's on there cards that easily show which ones are up to snuff ?

Well I suppose they all have some added tinsel,

A. 4350.

With all the latest features, the ATI Radeon™HD 4350 graphics cards deliver an incredible visual experience with best in classperformance. Enjoy unprecedented levels of graphics realism and play the latest games with support for Microsoft DirectX®10.1. Add this graphics card to your PC and watch Blu-ray movies and HD content play with incredible visual fidelity, and view digital photos with over 1 billion colors. Do it all with break-through efficiency that doesn’t compromise performance.

B. 5970

The fastest graphics card on the planet, the ATI Radeon HD 5970 delivers an unrivaled HD gaming experience so you can play the latest, most demanding HD titles like never before. Engineered for speed, this next-generation powerhouse delivers unprecedented performance straight out of the box. Unlocked, this graphics card has massive headroom so you can take control and push your hardware to its full potential! Expand your visual real estate across up to three displays and get lost in the action with ATI Eyefinity Technology. Using ATI Stream technology, accelerate even the most demanding applications and do more than ever with your PC. Among the first to deliver full support for Microsoft DirectX 11, these GPUs enable rich, realistic visuals with explosive performance so you can dominate your gaming competition.
 
My only suggestion to make it simpler would be if they could actually incorporate shader model or directx number into the name.

Would work out something like :
HD3870 = Radeon DX10.0-870 or SM4.0-870
HD4870 = Radeon DX10.1-870 or SM4.1-870
HD5870 = Radeon DX11.0-870 or SM5.0-870

And so-on for the lower models. Rubbish looking names for marketing though.
 
It's new tech, so a new generation of graphic cards, therefore it doesn't matter if one of the previous generation is faster than one of the newer ones, it's pricing and naming them based on the new technology.
 
As Wes said, new generation, new line up, they are named compared to each other, based on the core inside them, which truly surprisingly get better the higher the number, then have another number to distinguish between the varients of that core.

Considering the OP, with all the confusion managed to list them from fastest to slowest, I'm failing to see his issue.

Unless you have each name with a 3dmark score included in the name, how do you propose they differentiate them. Shader type and dx version is ridiculous, considering the OP is asking how a non tech savy person could tell the difference, how would someone be able to do two things, compare the performance between several cards with the same features there, and what about a faster dx10 card vs a slower dx11 card.

The names are fine as is, theres rarely a cross over between generations where one card is faster than another. Yes the 4890 is faster than a 5770, get over it, in another 3-4 months there won't be any 4890's. The idea is an entire new range replaces an entire old range.

Infact, this thread feels might close to trolling and just looking for an argument.


Rephrased op question " the naming scheme for numbers is horrible, how am I supposed to know which number is bigger, 10,9,8,7,6, its tosh, how am I supposed to be able to tell the difference, its madness I tell you, madness".

As for the Windows comparison, how on earth would you be able to cope if they were called Windows 7 500,400,300, lol, well I think it would be stupendously easy to tell that Windows 7 500 would offer more pointless extra features than Windows 7 400, which is the model up from Win 7 300.
 
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