Sony Computer Entertainment America President and CEO Kaz "Riiiiiiidge Racer" Hirai sat down for a comfy chat with CNet the other day, and, as per the typical Sony interview these days, produced some ambitious commentary.
On the subject of the PS3's $600 price tag, the Sony president had the following bit of consumer advice to impart:
"I think that we are offering a very good value for the consumers. We look at our products having a 10-year life cycle, which we've proven with the PlayStation. Therefore, the PlayStation 3 is going to be a console that's going to be with you again for 10 years. We're not going to ask the consumers to suddenly buy another PlayStation console in five years time, and basically have their investment go by the wayside.