"Research with the British public shows that there is a real appetite for a new British streaming service - in addition to their current subscriptions," he said.
That phrase "in addition to". I'm not sure they quite get it. I could conceivably be interested in a cut-down streaming and radio service that was cheaper and provided a limited range of things I was actually interested in. But I don't even have a TV licence now (don't panic - I don't watch broadcast TV or iPlayer). So anything that's a paid add-on on top of that is a non-starter for me.
And frankly, I don't really trust the BBC anyway. I'm happy with subscriptions to Stratfor and a mix of other paid or free services.