Best 32" LCD - Sony or Panasonic?

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So far i've narrowed it down to either the Sony KDL 32D3000 or the Panasonic TX-32LXD70. Spec wise they're nearly identical, with the Sony having 1 more HD output. Most of my viewing will still be done at SD.

Which out of the 2 would you guys recommend?
 
I've seen the panny in action as my friend has one. Beautiful picture quality with bright colours. I went to comet a few days ago and spent a long time looking at both tvs. Seeing as though I've seen both in action, with the picture quality practically the same on both, I think the decision will come down to which I think looks better!
 
Ah the dilemmas...! I think i'll take another trip to the local store tomorrow to demo them both with the various input signals. I'll let you know how I get on :)
 
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