All I can say is that with the hx series, you get a grade power, but you pay for it. Having been on a right old mission silencing my rig though, I am very dissapointed with the fan.
The psu is not just cool, it is cold, the air out the back is same as air going in, and the fan on it is set to spin faster than necessary, when tried to isolate the noise on my psu and used a soft plastic stick to slow and stop the fan from the centre my pc's noise dropped massivley. If you have even one mildly noisy fan, I would recommend it without hesitation. If silence is very important to you though, would look at something else.