Activision and new IP doesn’t compute. Unless you produce a 10 million dollar or more COD clone or something Activision will just throw you to the wolves.
Bizarre Creations tried a new IP and it failed, Activision put them to work on a mediocre Bond tie in and that failed and in true Activision style closed them down. Actually how did they end up making a bond game? That I don't know, it wasn't actually a 'bad' game..!!
It’s a big risk to go with Activision nowadays. Its all business, Bizarre Creations had talent for sure. Project Gotham Racing was always their core attraction which as said was a franchise they profited from for many years. They got bored withthis and wanted to move on, tried something new – sadly under the guidance of maybe the most cut throat and profit hungry publisher the games industry has ever known..
Huge mistake, I am honestly surprised someone like Sony or even Take 2 didn’t have an interest in taking them on… Sad but they paid the price I’m afraid.