They will be under £100 in a years timePanasonic slates ~$1500 Blu-ray player for September
New York (NY) - Confirming suspicions that Panasonic would not have Blu-ray players available prior to summer, the company announced today that it plans to ship its DMP-BD10 player in September, promising to keep its shelf price at "less than $1,500."
Panasonic is timing its release in sync with that of its 58-inch plasma screen HDTV, whose price is not yet revealed.

http://www.tgdaily.com/2006/03/29/panasonic_slates_blu-ray_for_september/