richolmes72 said:Jeremy clarkson compared a 98 XJR to a 99 M5. And the XJR held its own well despite being the cheaper car
I've got the video where this happens - what you have to bear in mind is that it was also a bit of a battle of ego's between Clarkson, who is a confessed Jaguar fanboy, and Tiff Needel, who is a confessed BMW fanboy.
It was a bit like giving me a Vectra and expecting a completely unbiased review against a Mondeo

Sense of occasion is one rather important thing in luxury cars, though. It's also totally subjective - so you need to try them for yourself. It's quite random in that it's an utterly pointless thing, in theory, to judge a car by but when you are actually in the car it just... matters. It's what let the Pheaton down for me, at least.