BrewDog Tokyo*

PaulStat

PaulStat

PaulStat

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If anyone is familiar with Brewdog you'll know that this isn't the first time they've done something controversial they've just released the "UK's Strongest Beer"

A Scottish brewery has been branded "irresponsible" after launching what it said was the UK's strongest beer.

With an 18.2% alcohol content, a 330ml bottle of Tokyo*, made by BrewDog, contained six units of alcohol - twice the recommended daily limit.
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http://news.bbc.co.uk/1/hi/scotland/north_east/8170813.stm

Thing is when you look at BrewDog's own website it's listed at 14%, personally I think people are getting their knickers in a twist over nothing, as this beer is clearly marketed at those who "appreciate" their beer and would gladly pay £10 for a bottle of beer. Im sure the brewery is loving the publicity though

I think your average Scottish alcoholic would rather pay £6 for a litre of 40% generic vodka than £10 for a 330ml bottle of 14% beer.

Thoughts? Do you agree with the branding of brew dog as being "irresponsible"?
 
The thing I don't get is that they say it'll improve the situation with binge drinking in the UK. I can't see how selling the nation's most alcoholic beer is considered helpful, but that's just me.
 
KNiVES said:
The thing I don't get is that they say it'll improve the situation with binge drinking in the UK. I can't see how selling the nation's most alcoholic beer is considered helpful, but that's just me.
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I don't necessarily see how it will help, I don't see how it will harm either considering the price tag.
 
It's not the sort of beer anyone's going to be drinking a lot of (I'd expect it tastes fairly disgusting at that kind of strength), and at that price you could get yourself a bottle of spirits if you were simply looking to get yourself as drunk as possible.
Looks like a usual media overreaction to me.
 
That's going to taste rank!

Anyway, I don't see it contributing to the UK's binge drinking problem when you can buy a litre of cheap vodka in Tescos for cheaper.
 
OK so if you look at this rationally:

1 pint of average beer is 2 units, and costs probably about £3
A 330ml (about 1/2 pint) bottle of Tokyo* is 6 units and costs about £10

So you could buy 6 times the amount of beer (by volume) than you can Tokyo*

Hence for the same £10 you can have 6 units worth of beer or 6 units worth of Tokyo*

...

Tabloid extremism.

Cheap beer is irresponsible, not expensive beer.
 
wozzizname said:
It's not the sort of beer anyone's going to be drinking a lot of (I'd expect it tastes fairly disgusting at that kind of strength), and at that price you could get yourself a bottle of spirits if you were simply looking to get yourself as drunk as possible.
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I doubt very much it'll be disgusting, BrewDog really do know what they're doing. I haven't had the Tokyo, but the 12.1% Montepellier is delicious (tastes more like wine than beer), and the 10% Paradox Smokehead is a truly amazing beer.

Looks like a usual media overreaction to me.
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I'm not sure why the media are getting kicked for this, it's organisations such as Alcohol Focus Scotland that are causing the fuss. And stupidly, frankly, it's £6/bottle* and contains much less alcohol than a bottle of wine. BrewDog beer, in general, is not something you're going to drink just to get smashed, it's on the pricy side and you want to appreciate it.

* - It's £10 for an individual bottle, but if you buy six, they're just under £6 each (not including p&p).
 
At last Christmas I had some Scaldis Noël which is a 12.5% ABV beer by a French brewery called Dubuisson, and it is far from disgusting, it has a smooth, toffee, xmas flavour to it. Just because a beer has a high alcohol percentage doesn't mean it'll taste bad, especially if it's a from a brewery with a good reputation.
 
I've had Belgian beers at 15% before - tasted like liquid Bovril though.

I don't see what the fuss is about at all TBH. You can get far more Special Brew than that with £10, and get in an a far more awful mess with it.
 
The irony of existentialism, the parody of being and the inherent contradictions of post-modernism, all so delicately conveyed by the blocky, pixelated arcade action have all been painstakingly recreated in this bottles contents.
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o.o
 
As said above most spirits can be had cheaper then this per litre and they are usually a lot stronger.

I don't see what all the fuss is about
 
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