I don't think that generalisation is very fair at all. The basis of the watchdog case is about the morality involved on the part of the ISP when it comes to offering 'Up to 8meg' sevices to people, the majority of which will not understand what they are paying for. Yes, the way ADSL MAX is marketed is legally sound. But some may consider it immoral to sell a product which will innevitably 'mislead' 60% of its target market. It is unfair to name these people as idiots simply because they have a lesser understanding of the technology than you.