The higher the price the less you sell. The more you sell the more money you make.
Er, no, that's primary-school-level business studies. What about all the brands that have raised their prices in the past and increased volumes? Tommy Hilfiger for example raised their prices several years ago and almost doubled their revenue.
http://www.forbes.com/sites/clareoc...rs-once-dead-brand-had-its-biggest-year-ever/