Something I forgot to mention is that I'll be probably buying this over a period of a few months, since I want to wait to build it until I move house, but I'd like to buy bits already in preparation to get the ball rolling.
On that note, I've gone with the "GeForce GTX 970 DirectCU II OC Strix 4096MB GDDR5 PCI-Express Graphics Card" for basket purposes because it seemed by far the most popular and the price was quite reasonable relative to everything else on offer. I feel like the graphics card is where I'll have the most difficulty choosing, there is just so much to choose from and I understand so little about them.
Because of the speed at which new components appear and older ones become cheaper / replaced I would advise against this plan (of course you can do what you want but if it were me....)
Nvidia will be releasing a new architecture by mid year by which point the 970 will inevitably fall in price or a better card can be had for the same money you're about to spend. Bear this in mind if you've no plans to build and use your new purchases straight away.
FYI the 970 is a great card (I have one) for smooth 1080p gaming at near enough ultra settings in most games. I almost bought the Asus Strix when I was deciding mine - it has a slightly higher clock speed out of the box compared to reference 970. BTW The 970 is a 3.5GB card as .5 is gimped/slow due to architectural limitation (it's a 980 with defects which are disabled and rebranded)
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