Perhaps someone can educate me on the point I’m missing here.
Challenger companies try to compete with the bigger players. Competition is a good thing. I can understand the fate of those who offered fixed price plans in the face of huge wholesale price rises; this was not Bulb.
Bulb, who have no fixed tariffs, only a variable tariff that is linked to wholesale prices appear to be a victim of a government price cap beyond their control. I understand why the government wants a price cap in place, but in the face of unprecedented market conditions, I don’t understand why the price cap isn’t adjusted to reflect wholesale prices to give companies a fighting chance? I don’t like paying more for my energy but I understand if costs rise, I will need to pay more.
Why should companies have to operate at a loss due to government imposed restrictions? How long can the “big boys” hold out for?