Can you identify this bug/beetle?

Why do I feel the urge to paint common insects funky colours and release them into the wild hoping some Bill Oddy wannabe stumbles upon them for a laugh?
 
Figured this might be appropriate for this sort of thread:

http://www.bbc.co.uk/news/uk-england-dorset-13710152

Along with this I took a few weeks back:

001-1.jpg
 
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