Can't pair Xbox One controller via bluetooth

[spudbynight]

I have an Xbox One controller. (The new version that supports bluetooth) I can't get it to pair with my computer. (I've only added a bluetooth dongle today)

Unfortunately all the guides and advice I have found online reference menus that are different to what I have in front of me in windows 10. For a start they all tell me to go to settings and under devices to "turn bluetooth on"

The Microsoft website says I should see this :

What I have in front of me is this

I can't get Windows to see the controller. If I try and pair it directly with the bluetooth tray icon it sees the controller but the pairing fails.

 

[spudbynight]

I have held the pair button first (for three seconds)

No joy

 

[spudbynight]

Tried that already. The firmware is fully up to date.

 

[spudbynight]

Yes, pairs fine with my phone

 

[spudbynight]

Sorry for delay in responding.

My phone (iphone 6S) doesn't see the controller.

It is model 1708. The current wireless controller with bluetooth support.