• Competitor rules

    Please remember that any mention of competitors, hinting at competitors or offering to provide details of competitors will result in an account suspension. The full rules can be found under the 'Terms and Rules' link in the bottom right corner of your screen. Just don't mention competitors in any way, shape or form and you'll be OK.

Cheap cards vanishing?

Soldato
Joined
19 Apr 2003
Posts
13,513
The bottom prices do appear to have crept up - with the large suppliers.

For example, I bought MSI GTX 1070 ARMOUR OC cards for £330 over past 3 months (on and off) - and when they kept on appearing on the site other (reputable) big retailers would respond in kind each time and drop prices - either matching or significantly lower than their initial listed price.

Unfortunately, the prices seem to have stagnated since then and middled out at £350 - VEGAs delayed release may be a factor - giving them more time to squeeze the optimum price out of the 1070 range.
 
Last edited:
Soldato
Joined
22 Nov 2006
Posts
23,390
Funny how prices rocketed when the pound slumped (the excuse given at the time), but stayed the same or are still going up after the pound has started to recover :p
 
Soldato
Joined
16 Jun 2004
Posts
3,215
Funny how prices rocketed when the pound slumped (the excuse given at the time), but stayed the same or are still going up after the pound has started to recover :p

Not really, the £ to $ exchange rate has never properly reflected where prices should be.

Even when the pound the was close to $1.50, I don't remember GPU prices in this country being 25-30% cheaper (taking into account 20% VAT in this country and an average 5% sales tax in the US) than prices in the US..do you?

The best you could hope for was a 10-15% price differential.

Retailers in this country have always used the exchange rate to boost their profit margins over and above their normal rate, that option was taken away from them during the pounds decline, so they had to bite their lips and settle for lower profits than they'd normally make.

So now instead of passing on the (full) effect of the pounds rise to customers they're using it as a way to get back some of those profits they lost over the last 12mths...
 
Soldato
Joined
2 Oct 2012
Posts
3,246
Sometimes can take longer to be reflected in sales. OCUK will have bought stock and also secured future stock probably at a time when the pound was not so great. In future days when OCUK look at ordering and securing more stock from vendors they can strike better deals to get prices down. Other retailers may not buy as much as OCUK so they may be able to fluctuate their prices more quickly. OCUK is one if not the biggest UK E-Tailor for PC components so they have to order in large quantities.

Not defending just trying to help people understand reasoning behind it as im sure OCUK will have benefited from things like higher prices for early adopters etc. But that's like any other retailer tbh.

edit - dammit Hyperseven literally posted as i did haha. But yea that's right.
 
Associate
Joined
1 Feb 2004
Posts
1,826
There's not that big of a market for top end cards, and once those who are desperate or serial upgrader's and the thrill has worn off, they have to shift the excess stock before it becomes a liability.

Be nice to see if the strix 1080ti gets a nice reduction next. Can't imagine many people affording the top flight cards.
 
Back
Top Bottom