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Cheeky Intel naming scheme incoming

For those that don't want to click the link.

Article said:
Intel is reportedly changing the complete naming scheme of its CPUs by listing the top Turbo (single-core) frequency on the retail boxes instead of the default clock.

Therefore, the popular Intel Core i7-3770K 3.5GHz processor is now called Intel Core i7-3770K Processor (8M Cache, up to 3.90 GHz).

That is a little bit naughty Intel.
 
Thing is its probably legal, well it must be otherwise they would already have been pulled on it as technically the CPU will run at this speed but only when its needed.
 
Well, it default turbo's itself to 3.9 anyway, so not really that misleading? To people who don't have a clue and won't overclock it's neither bad or good? Worst thing I've seen Intel do recently is use crap TIM on my 3570k. :(
 
Mixed feelings.
I would like AMD to do the same.

On one hand, people who will be "tricked" by this will likely be this who thing "Higher MHZ, faster the processor"
They're also likely to be the people turbo is aimed at, and they're likely to generally uses its turbo, so it's applicable to them.

On the other hand, it's still a bit urgh.

That said, it's a softpedia article.
 
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Surely this shouldn't be allowed as it is deceptive advertising?

Perfectly legal; as wazza300 states, it's just like what broadband companies have been doing for years.

Case in point; my sky broadband - Up To 20mb - I see 13mb on a good day.

Broadband companies will eventually get told to ***kin' stop it by the regulators but there's still plenty of milage left in it for anyone that wants to use it.

Of course; as rightly stated it's a softpedia article so you'd take that with the proverbial pinch of salt; it couldn't be more ropey unless it was in the Daily Mail.

The well informed among us won't get sucked into this pitfall if it does appear proper; so there's little for us to worry about, it just makes intel look a little desperate for sales.
I'll bet my boots their share prices take a dip soon; they're expecting it, it seems.
 
I don't have a problem with it. I'm surprised it wasn't changed to be like this ages ago but also wonder if they're doing it because they're doubting future chip generations having so much of a performance leap. I guess the next step would be them pre OC'ing them and leaving less consumer OC'ing headroom. Bit of a surprising move on a confidence basis too, why would they feel the need unless they think AMD has something up their sleeve.
 
To be honest here, I think this is a good thing, I mean whats easier for a noob to understand:

"Up to 3.9Ghz"

Or

"3.5Ghz, but it will never do that because when it isn't downclocking itself to save power/reduce heat it will be running at 3.7 to 3.9 depending on how many cores are in use and the amount of heat/power involved"
 
To be honest here, I think this is a good thing, I mean whats easier for a noob to understand:

"Up to 3.9Ghz"

Or

"3.5Ghz, but it will never do that because when it isn't downclocking itself to save power/reduce heat it will be running at 3.7 to 3.9 depending on how many cores are in use and the amount of heat/power involved"

Well if that were the case why don't they just make it a 3.9GHz processor?

I think the new 'naming' convention is taking advantage of the people you mention i.e. people that aren't tech savvy.
 
Imo they should, all this nonsense confuses people, I don't really see the difference between say a 3.9Ghz CPU that throttles when its too hot and a CPU that turbos up to 3.9Ghz when its cool enough. Toyota didn't advertise the Supra as a 180bhp car that turbos up to 330bhp because that would have been silly.
 
Its really a non issue, I mean honestly can you say without looking it up what frequency the i5 3550 runs at or the AMD FX-4 Quad Core 4170?

Processors have been clocking themselves down for years and more recently clocking themselves up, even video cards are doing it now. do you really know the frequency of a an NV 560 vrs a 560TI probably not but you know which one is better.
 
Not too confusing really. How many people in reality buy processors now solely on MHz.

Pure MHz went out the window with IPC hence the AMD 1700+ etc running at 1466MHz and Intel using numbers and descriptions not relating to speed core2duo, E8300 and Q6600.

Anyone who is interested looks it up on the internet. Most people won't be as they buy their box fully assembled. For the thicko's it may be more difficult unless they can read.
 
It's not anywhere near as bad as trying to figure out the performance and naming scheme of the mobile chips. I gave up trying to figure out the netbook market.
 
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