LMAO! Just because the invididual women involved may enjoy doing it and/or appreciate the money doesn't mean it doesn't project the wrong, sexist image.
I'm sure the women who participate in beauty pageants like doing it but that doesn't mean they don't have a totally sexist image and promote the objectification of women. That's why they're not broadcast by the main channels any longer.
Beauty pageants aren't shown on tv anymore... because they paid to show them... and no one actually wants to watch them. If you think that proves that pretty women doesn't translate to money on tv and film.... lol. Sex sells, always has, always will, because it's an innate part of humanity. We are attracted to people and prefer to look at prettier things, that goes for cars, women, men, art, landscapes, buildings, everything. Humans objectify everything, but it's only an issue when we objectify women and only lately with ultra feminism and double standard crap coming in.
It's horrific if a woman is objectified for her looks to sell something... entirely fine for a man to be objectified for his looks to sell something, no one complains about the latter, the former a small subgroup of society has got their knickers in a twist about all of a sudden.
The entire grid, currently all male, is on magazine covers, throughout magazines in interviews and adverts, often with shirts off or whatever trying to sell products. Women do it and the world is awful, men do it, fine. You think Beckham was one of the biggest earners from sponsorship, modelling and the like because he was a pretty damn good but no where near the best footballer... or because he was one of the best looking. It's fine for women to see him in an advert selling something in just his underwear, but looking a pretty women is somehow awful.
It's the same stupid argument where women complain about thin models or pretty actresses as portraying unrealistic expectations for men and how it's bad. But no one talks about overly muscled up guys or good looking guys who are beyond the average man being the same thing. The classic meme is women complain about Barbie being unrealistic, but He-man/almost any other male cartoon/superhero... is a completely realistic expectation for women?
get over yourself, if humans ONLY objectified women, that would be sexist, but humans objectify or judge EVERYTHING. Asking for women to be the ONLY thing that can't be objectified.... is sexist itself.