I still enjoy it a lot but it is very contrived.
The whole opening deadline was just completely arbitrary, and he didn’t have to rush it like that, other than to make good TV.
He does seem to make a rather large thing about money, when in reality he has so much of it that it really doesn’t matter. Whilst Amazon may not be paying for his pub or farm directly, they are no doubt paying him handsomely for the series etc, so they are indirectly paying for a lot of it.
I do get that he is trying to show how difficult and expensive things are for farmers and appreciate that, but i would like a little more recognition of the reality of his situation. His pub, farm and business isn’t going to fail as he has massive celebrity status. There will probably always be limitless amounts of customers for him, who will pay high prices for it all as well.
He doesn’t have anywhere near the amount of anxiety and worry that a regular farmer or publican would have, because he knows full well he won't fail and that even if he does, it doesn’t matter as he will still be worth an absolute fortune.