Coors Sub Zero

cymatty

cymatty

cymatty

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Joined
27 Sep 2004
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South Yorkshire
The last thing you expect when you go to get a drink at the bar is a display worthy of the Science Museum. But that's precisely what you get when you order a pint of Coors Sub Zero. Well, that and a very cold pint of tasty light beer.

Coors Sub Zero is standard Coors premium lager dispensed in a fully-automated one-minute pouring process that has been eight years, 50 patents and £10-million in the making.

Set the specially designed glass rotating on the turntable, watch as it's rinsed and chilled with a jet of cold water, gasp as the lager is dispensed at sub-zero temperature into the still-spinning glass (due to pressure it remains liquid as it pours), and stare agog as a final ultrasonic pulse is sent through the beer, causing an inverted cone of snowy frozen beer particles to sit just beneath the perfectly-formed head. It's very satisfying to watch.

Once you're done watching, you get to drink. After an extensive testing process, Stuff can exclusively reveal that Coors beer served at 2.5-degrees below freezing tastes amazing.

The beer crystals aren't harsh they melt immediately in your mouth and the 5% alcoholic content is entirely undiluted.

We saw with out very own eyes a pint of -2.5degree Coors Sub Zero enter a 40-degree sauna, and after 8.5minutes it had reached 2degrees the starting temperature of a standard super-chilled pint. Put a normal pint in, and after 8.5minutes it'll be bubbling away at 10.5degrees. Coors says the upshot is a pint that's cold from the first gulp to the final drop. It really works. Seriously, we know.

Cold beer is back. You're excited, we're drunk, Coors is triumphant and everyone's happy. We give it 5/5.

Coors Sub Zero will be available at 100 bars nationwide over the coming weeks, and shouldn't cost much more than a standard pint. For more info, pop to www.colddowneasy.com.
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Me want. :eek:
 
there is such a thing as too cold, and when it is too cold it just removes all the flavour of the pint so you cant taste it at all. hence i put carlsberg in the freezer and not the fridge.

might give it a go if i see it anywhere, but i probably wont be able to taste any of it.. should stick to a nice warm ale :D
 
I knew about this last year but couldn't say anything, in fact keep an eye out this summer for some very cold drinks heading your way ;)

I suppose it helps when you supply parts to the breweries :D
 
Wouldn’t placing a glass containing below freezing liquid into a 40c tub of water cause the glass to rupture?
 
Oh icey how it works, very cool. Sounds perfect after a hard day when I need to chill. I'm glad to hear it won't frost much more than a normal pint too.
 
And people wonder why Coors is losing money hand-over-fist in this country.....too much time and cash spent on silly stuff like this.

***edit***

iCraig.....just get out :p
 
JRS said:
And people wonder why Coors is losing money hand-over-fist in this country.....too much time and cash spent on silly stuff like this.
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i think its a good idea, but a bit late in the season for it to be launching.
should have been in pubs at least a month ago to have any chance of competing with magners as this summers trendy drink (see other thread).
 
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