Absolutely everything, i think the media, internet, it all creates more awareness, we shop around.
Still happens today to an initial extent, something like gta4/metalgear 4, incredible hype, boxes will fly off shop shelfs at the rrp on the first weeks of release. Saying that though (the net again) impacts on that with pre orders and the competition that comes there.
Bigger picture though, more and more titles offering priced downloadable content updates, it's more reasonable to assume that that publishers/developers wouldn't mind seeing retails come down as the margins to be made come more from aftersale micro payments.
Having the game still sitting on the shelf isn't in their interests realy, spose though that retailers still have to make aswell, probaly one of the reasons why that online sectors offer as cheap as they do, obviously their costs are less.
Personaly i find the prices at the local sunday market to be the match of what i see online in most cases, i buy most of my stuff from there, sealed new and great prices on pre owned stuff.
Mmm yes 50 quid megadrive games, mortal combat, i was there handing it over, you gota cry now with it being a 3 second download
