“The AA – I Never Knew!”
Fuel Assist - Draft Script v6
Item Video Audio Dur
1
A fast cut montage of AA patrols on the road /
(Sets up the subject and positions this as an AA communication)
MUSIC
15’
2
Montage resolves in graphic title:
“The AA – Helping You More than You Know.”
MUSIC RESOLVES 5’’
3
MCU A young man is driving down a country road /
He notices that his car is spluttering /
EXT Car pulls over /
MUSIC UNDER
Man:
Funny? Wonder what that is…? 15’’
4 EXT WS man switches car off /
INT tries to turn it over, but it doesn’t work /
Man:
“Hmm. Battery? Blocked fuel line?”
10’’
5
EXT WS man gets out /
MCU phone out of pocket /
CU scrolls through contacts /
CU AA contact on phone /
CU man /
Man:
“Well, it’s a bit of a mystery, lets hope these guys can work it out.” 10’’
6
MCU man rings AA /
Split screen sequence with woman & AA tele operator /
NEW MUSIC UNDER
Man:
“Oh, hello, I’ve broken down and could do with some help…I expect it’s a dodgy fuel line or spark plugs or something…
Operator:
OK Sir well, lets see shall we. Can you tell me what’s happened?
man:
“Yeah, I reckon its xxxxx or yyyy, it started to get very lumpy, I lost power and it stopped responding to the throttle. SO you know, like I said, could be ZZZZ. I tell you what, I mean it almost as if… 20’’
7
CU Horror on man’s face /
MS turns and puts his head against the car /
Split screen /
Man still leaning head against car /
Operator at desk /
Split Screen /
COMEDIC HORROR MOVIE MUSIC CUTS IN…
Operator:
“Sir, is everything OK?...”
Man:
I’ve put the wrong fuel in. Its diesel and I’ve put petrol in. I’ve put the wrong fuel in – I don’t believe it.
Operator:
Oh well, not to worry sir, you’ve rung the right people, we ‘ll send someone who can help and get you back on the road in no time.
Man:
You can do that?
Operator:
We can do that!
Man:
“I never knew!”
20’’
8
Split screen sequence with man & AA tele operator /
(As we see the conversation unfold the music track comes up and graphic text animates on to explain some key facts:
This device allows us to compress the telephone conversation and draw out the key point quickly).
UP MUSIC
Music continues with non-sync pictures of the telephone conversation.
Patrol VO –
“At the AA we have the largest national fleet of dedicated fuel assist vans that can drain, flush and refill at the side of the road.”
20’’
8
(Time has passed).
INT Patrol /
WS Patrol arriving /
WS Patrol arriving OS man & car in foreground /
MS Man greeting Patrol /
NEW MUSIC UNDER
Patrol:
Here’s the member…
Patrol:
Hello Sir, bit of a problem with a misfuel I hear?
Man:
Er, yes, I’m desperately trying to convince myself it wasn’t me – but it was, so embarrassing…
Patrol:
Not to worry sir, it happens to around 150,000 people a year - we’ll soon get you back on the road! 10’’
9
Follow patrol as he/ she drains tank /
(Placement of warning signs, safe location, earthing cables to prevent static electrical discharge; Connecting of fuel lines to fuel assist pump equipment; Pumping process to empty tank; Disconnecting fuel lines; Start vehicle to ensure engine runs ok with no problems; Disconnecting signage and earthing cables; Completion of paperwork).
Graphic text – “This innovative service from the AA means members avoid having their cars recovered to a garage and can continue their journey as soon as possible.”
UP MUSIC
Sync conversation under music track as process unfolds.
Patrol VO
“Our innovative Fuel Assist service means that when members put the wrong fuel in their car, I can deal with it at the side of the road and get them on their way as quickly as possible
15’’
10
MS patrol and man /
CU man /
MS patrol filling tank /
Patrol:
“Well that’s all done sir, just got to put some diesel in now…
Man:
“Amazing, thank you so much.
5’’
11
CU Man /
CU Patrol, looks worried for a moment… /
CU man smiling /
Patrol laughs /
Both laugh /
Man:
So that’s a nice fresh tank of petrol then…
Patrol:
Ah, very funny sir…!
10’’
12
MS Patrol returns kit to van /
CU man in drivers seat waves to patrol /
OS Patrol waves as he pulls away /
MUSIC CONTINUES TO CLOSE
5’’
13
Patrol turns to camera /
PTC /
Van pulls away /
MUSIC RESOLVES
Patrol:
“Whatever the problem, give us a call, we can help in more ways than you know!”
5’’
14
AA GFX Resolve and strap
“We can help, more than you know!”
5’’
Fuel Assist - Draft Script v6
Item Video Audio Dur
1
A fast cut montage of AA patrols on the road /
(Sets up the subject and positions this as an AA communication)
MUSIC
15’
2
Montage resolves in graphic title:
“The AA – Helping You More than You Know.”
MUSIC RESOLVES 5’’
3
MCU A young man is driving down a country road /
He notices that his car is spluttering /
EXT Car pulls over /
MUSIC UNDER
Man:
Funny? Wonder what that is…? 15’’
4 EXT WS man switches car off /
INT tries to turn it over, but it doesn’t work /
Man:
“Hmm. Battery? Blocked fuel line?”
10’’
5
EXT WS man gets out /
MCU phone out of pocket /
CU scrolls through contacts /
CU AA contact on phone /
CU man /
Man:
“Well, it’s a bit of a mystery, lets hope these guys can work it out.” 10’’
6
MCU man rings AA /
Split screen sequence with woman & AA tele operator /
NEW MUSIC UNDER
Man:
“Oh, hello, I’ve broken down and could do with some help…I expect it’s a dodgy fuel line or spark plugs or something…
Operator:
OK Sir well, lets see shall we. Can you tell me what’s happened?
man:
“Yeah, I reckon its xxxxx or yyyy, it started to get very lumpy, I lost power and it stopped responding to the throttle. SO you know, like I said, could be ZZZZ. I tell you what, I mean it almost as if… 20’’
7
CU Horror on man’s face /
MS turns and puts his head against the car /
Split screen /
Man still leaning head against car /
Operator at desk /
Split Screen /
COMEDIC HORROR MOVIE MUSIC CUTS IN…
Operator:
“Sir, is everything OK?...”
Man:
I’ve put the wrong fuel in. Its diesel and I’ve put petrol in. I’ve put the wrong fuel in – I don’t believe it.
Operator:
Oh well, not to worry sir, you’ve rung the right people, we ‘ll send someone who can help and get you back on the road in no time.
Man:
You can do that?
Operator:
We can do that!
Man:
“I never knew!”
20’’
8
Split screen sequence with man & AA tele operator /
(As we see the conversation unfold the music track comes up and graphic text animates on to explain some key facts:
This device allows us to compress the telephone conversation and draw out the key point quickly).
UP MUSIC
Music continues with non-sync pictures of the telephone conversation.
Patrol VO –
“At the AA we have the largest national fleet of dedicated fuel assist vans that can drain, flush and refill at the side of the road.”
20’’
8
(Time has passed).
INT Patrol /
WS Patrol arriving /
WS Patrol arriving OS man & car in foreground /
MS Man greeting Patrol /
NEW MUSIC UNDER
Patrol:
Here’s the member…
Patrol:
Hello Sir, bit of a problem with a misfuel I hear?
Man:
Er, yes, I’m desperately trying to convince myself it wasn’t me – but it was, so embarrassing…
Patrol:
Not to worry sir, it happens to around 150,000 people a year - we’ll soon get you back on the road! 10’’
9
Follow patrol as he/ she drains tank /
(Placement of warning signs, safe location, earthing cables to prevent static electrical discharge; Connecting of fuel lines to fuel assist pump equipment; Pumping process to empty tank; Disconnecting fuel lines; Start vehicle to ensure engine runs ok with no problems; Disconnecting signage and earthing cables; Completion of paperwork).
Graphic text – “This innovative service from the AA means members avoid having their cars recovered to a garage and can continue their journey as soon as possible.”
UP MUSIC
Sync conversation under music track as process unfolds.
Patrol VO
“Our innovative Fuel Assist service means that when members put the wrong fuel in their car, I can deal with it at the side of the road and get them on their way as quickly as possible
15’’
10
MS patrol and man /
CU man /
MS patrol filling tank /
Patrol:
“Well that’s all done sir, just got to put some diesel in now…
Man:
“Amazing, thank you so much.
5’’
11
CU Man /
CU Patrol, looks worried for a moment… /
CU man smiling /
Patrol laughs /
Both laugh /
Man:
So that’s a nice fresh tank of petrol then…
Patrol:
Ah, very funny sir…!
10’’
12
MS Patrol returns kit to van /
CU man in drivers seat waves to patrol /
OS Patrol waves as he pulls away /
MUSIC CONTINUES TO CLOSE
5’’
13
Patrol turns to camera /
PTC /
Van pulls away /
MUSIC RESOLVES
Patrol:
“Whatever the problem, give us a call, we can help in more ways than you know!”
5’’
14
AA GFX Resolve and strap
“We can help, more than you know!”
5’’
